Digital PR turns a brand into a name journalists call rather than one that emails them. Coverage is earned, never bought.
Britain has the most developed digital PR market anywhere, largely because the national press is concentrated and reachable. That also means journalists receive enormous volumes of pitches and discard most within seconds.
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Real brands we have grown with SEO and AI Search, across ecommerce, lead generation and local.
Links from credible outlets remain among Google's strongest signals, and a placement in a UK national carries authority that is genuinely hard to replicate by any other means.
Every editorial mention compounds your authority, and the syndication behaviour of UK regional press means one national pickup frequently becomes twenty.
Most link building chases volume. Digital PR chases relevance and reach, which in the UK means a story built for a specific desk rather than a press release sent to everyone.
A dedicated digital PR team builds campaigns that accumulate. A placement earned this quarter is still working for you two years later.
That is why digital PR works hand in hand with our LLM Optimisation and Link Building services as one of the highest-leverage growth channels a modern brand can run.
We earn followed links from genuine editorial titles, the sort search engines count rather than filter out.
Our relationships run across national newspapers, trade press and specialist titles, which in a concentrated media market is most of the job.
Each campaign feeds the next. Coverage builds topical authority, lifts your priority pages, and makes the next pitch land more easily.
Free Growth Plan
See exactly which earned media placements and authority links will lift your brand visibility in Google and ChatGPT, and turn that coverage into a steady flow of leads and enquiries.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy CallEvery engagement is built to deliver authority you can measure.
Campaign ideation and story development, data-led campaigns built on original research, expert comment, reactive newsjacking and outreach.
Our digital PR services rest on clear communication, transparency, and measurable results. We never lean on link farms, paid placements, or spray-and-pray outreach.
Every campaign begins with what only your business can offer, from proprietary data and customer insights to expert commentary that is genuinely worth covering. We shape those insights into stories journalists want to publish, pitch the right publications, and land coverage that builds lasting authority, rankings, and visibility.
We care how clients do. Over 100 ecommerce and service businesses have been through this with us.
Our Process
A campaign-driven approach that earns tier-1 coverage, authority links and AI citations for your brand.
We benchmark your coverage, backlinks and share of voice against your closest competitors.
We build data-led story angles and campaign hooks journalists actually want to cover.
We pitch tier-1 media and earn coverage with authority links pointing back to your site.
We track links, brand mentions and AI citations, then double down on the campaigns that win.
“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”
“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”
“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”
“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”
“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”
“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”
“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”
“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”
“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”
eCommerce growth runs on visibility. The brands that win are the ones shoppers spot first.
Digital PR wins coverage, backlinks, and brand mentions that lift your products higher in search and send qualified traffic your way.
For eCommerce brands, that means:
• Higher rankings for category and product pages
• More referral traffic from trusted publications
• Stronger brand demand and repeat searches
We shape each campaign around your platform, whether Shopify, BigCommerce, Magento, or WooCommerce, lining PR up with your products, categories, and growth goals.
If your store is not earning coverage, it is handing visibility to the competitors who are.
Search is changing fast. AI tools like ChatGPT, Google AI Overviews, and Perplexity decide which sources to reference.
Digital PR helps your brand become one of those sources.
Editorial coverage improves your odds of being cited by:
• Building trust through high-authority mentions
• Establishing steady topical authority
• Signaling relevance to AI systems
If your brand is not getting mentioned, it is far less likely to be cited. Digital PR keeps your business visible wherever the next search decision gets made.
• Award-winning specialist team recognised for Best Use of AI in Search, APAC Awards 2026
• Performance-driven reporting with full transparency on placements, links, and results
• No long-term lock-in contracts
• Fully integrated with Technical SEO Audits, Link Building, LLM Optimisation, and Revenue Forecasting
Still have questions, or unsure whether digital PR suits your objectives?
Traditional PR chases brand awareness and print coverage. Digital PR is built for online outcomes: earned links, brand mentions and citations in AI answers, measured against search performance.
Links from credible editorial sources remain among Google's strongest signals, and a UK national placement carries authority that is very difficult to acquire any other way.
A link building agency starts from a target list. We start from a story, which in the UK press market is the only thing that gets past a national desk.
First placements typically land within 6 to 10 weeks. UK regional syndication often multiplies a single national pickup, so the link count can rise sharply after one success.
Businesses with something genuinely interesting to say: proprietary data, an unusual perspective, or expertise journalists need on deadline.
Placements, domain authority of the outlets, referring domains gained and ranking movement on the pages the coverage points at. Coverage without ranking movement is a vanity result.
Both. It performs better alongside SEO, because the authority needs pages worth pointing at, but we run standalone campaigns where the brand objective justifies it.
Podcasts build audience and earn the kind of citations UK press and AI assistants both pick up, which is worth more than the download count implies.
Free Growth Plan
See exactly which earned media placements and authority links will lift your brand visibility in Google and ChatGPT, and turn that coverage into a steady flow of leads and enquiries.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy Call
