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Free SEO Growth Strategy
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E-Commerce SEO

More Orders From Organic Search

Search can send your store customers every day, with nothing to pay per click. We build that visibility and hold it to targets agreed with you before we begin.

Claim Your FREE Growth Plan
★★★★★5.0 on Google 300+ Businesses Grown
300+Clients
4+Years
5+Global Awards

Get Your Free Growth Plan

See where you rank and get your custom roadmap. No obligation.

100% free, no strings attached.

300+Clients
4+Years
5+Global Awards

Ecommerce Case Studies

Real ecommerce brands we have grown with SEO and AI Search, from Shopify stores to national retailers.

Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
99 Bikes
25%Organic Clicks
29%Organic Revenue
Bondi Vet
335%Organic Traffic
120%Organic Revenue
The Collagen Co
54%Increase in organic traffic
107%Organic revenue increase
Creatures of Leisure
126%Organic Traffic
64%Organic Revenue
Threads
59%Organic Traffic
113%Organic Revenue
Happy Way
30%Organic Traffic
39%Organic Revenue
Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
99 Bikes
25%Organic Clicks
29%Organic Revenue
Bondi Vet
335%Organic Traffic
120%Organic Revenue
The Collagen Co
54%Increase in organic traffic
107%Organic revenue increase
Creatures of Leisure
126%Organic Traffic
64%Organic Revenue
Threads
59%Organic Traffic
113%Organic Revenue
Happy Way
30%Organic Traffic
39%Organic Revenue
View All Ecommerce Case Studies ↗

Specialists in Online Stores, On Any Platform

Online retail is all we work on, so we know where stores lose rankings and how to get them back. Our technical team covers every ecommerce platform going, from Shopify, Magento, BigCommerce, WordPress and Shopline through to entirely bespoke builds, and the work takes in keyword research, on-page optimisation, technical repairs, Google Merchant Center, content, link building and visibility in AI search. Where the platform has become the limit, we move the store and protect what it already ranks for.

Claim Your FREE Growth Plan

Revenue, Not Vanity Metrics

Visitors who are ready to buy, more baskets completed, more revenue by the end of the month. Have a look at our Shopify SEO services.

A Team Who Has Done This Before

Hundreds of campaigns across every kind of online retailer sit behind the work, and the developers on the team have opened up stores of every description, bespoke builds with no documentation included. There is very little we have not already watched break.

Answerable to Agreed Numbers

The KPIs are settled before anything starts, and reported on monthly. Say Kia Ora and we will shape a plan around your store.

Free Growth Plan

Claim your FREE Ecommerce Growth Plan

See exactly how your store ranks in Google and ChatGPT, plus the roadmap to grow traffic, orders and revenue from both.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

Get your Growth Plan

Tell us where to send it. No lock-in contracts, no obligation.

100% free, no strings attached.

or
Book a Free Strategy Call

You're in! 🎉

Your FREE Growth Plan is underway. Keep an eye on your inbox.

Book a Free Strategy Call
Our SEO Services

Search Visibility That Keeps Paying

SEO GROWTH
The Case for Organic

Advertising stops delivering the day you stop paying. Search visibility keeps earning. A category page holding a strong position brings shoppers in continuously, and the longer it holds, the cheaper each of those visits becomes.

It compounds particularly well for retail, because the strongest buying intent on the web sits in product searches. Somebody typing an exact product name is much further along than somebody who clicked a banner.

SEO GROWTH
Everything, Working Together

Getting a store to rank needs the whole programme. Research to find where demand sits. Category and product pages written to meet it. Technical work so a large catalogue can be crawled and indexed. A sound Google Merchant Center feed so your products appear in Shopping. Content and links to build the standing that keeps those positions, and the depth that gets your store named when someone asks an AI assistant for a recommendation.

Most stores have some of this in place and the rest untouched, which is normally why progress has stopped. We cover all of it.

Our Process

What Working With Us Looks Like

Each engagement takes the same path. We assess where the store stands and where the opportunity lies, settle the KPIs, then work through research, on-page optimisation, technical repairs, Merchant Center, content, link building and AI search. Every month you receive a report on what changed and what it was worth.

Our Process

From Audit to Revenue in Four Steps

Every ecommerce campaign runs the same proven play. You always know what we are doing and why.

  1. 01

    Audit & Growth Plan

    We audit your store's SEO and AI Search visibility and map the biggest revenue opportunities.

  2. 02

    Strategy

    You get a custom roadmap prioritized by impact, from quick wins to compounding growth plays.

  3. 03

    Execute

    Our team ships the work: technical fixes, content, links and conversion focused improvements.

  4. 04

    Grow & Report

    You see rankings, traffic and revenue tracked against your KPIs in plain English reporting.

Recommended by category leaders
★★★★★

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

NCNicky CraneFounder, Thread Collective
★★★★★

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

KAKrysten ArnoldMarketing Manager, Canningvale
★★★★★

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

CRCarlie ReesFounder, Just Shear
★★★★★

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

IWIzaak WoodleyCo-Founder, Collagen Co
★★★★★

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

KGKellie GoodwinMarketing Manager, Southern Discoveries
★★★★★

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

KRKaden RohrlachMarketing Manager, TWL
★★★★★

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

DCDylan ClarkSales Manager, LM Safety
★★★★★

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

RSRosie StanfordMarketing Manager, Synergy Hair Group
★★★★★

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

MCMichelle CarrFounder, Halo & Horns
★★★★★

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

NCNicky CraneFounder, Thread Collective
★★★★★

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

KAKrysten ArnoldMarketing Manager, Canningvale
★★★★★

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

CRCarlie ReesFounder, Just Shear
★★★★★

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

IWIzaak WoodleyCo-Founder, Collagen Co
★★★★★

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

KGKellie GoodwinMarketing Manager, Southern Discoveries
★★★★★

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

KRKaden RohrlachMarketing Manager, TWL
★★★★★

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

DCDylan ClarkSales Manager, LM Safety
★★★★★

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

RSRosie StanfordMarketing Manager, Synergy Hair Group
★★★★★

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

MCMichelle CarrFounder, Halo & Horns
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About Kia Ora Digital

Kia Ora Digital is a digital marketing agency specialising in ecommerce SEO. We help online retailers reach more shoppers, grow the traffic arriving from search, and turn more of it into orders.

Why Work With Us?

Retail sites present problems that ordinary websites never encounter, and our strategies are built for them. Everything is fitted to your catalogue, your market and the goals you have set.

SEO specialists, content strategists, developers and analysts all sit on the same account, which is what lets us run the full programme without gaps.

The plan is tied to your commercial objectives and your customers, so improvement lands where the business feels it.

Learn more
E-Commerce Experts

We Partner with Shopify & BigCommerce

We partner with the major ecommerce platforms, giving us data and support access most agencies operate without.

View our Partners Directory

Frequently Asked Questions

Still have questions, or unsure whether ecommerce SEO suits your store?

Chat with us
What does ecommerce SEO involve?

Ecommerce SEO covers the work needed to get an online store showing up in search results for the products it stocks. Done well it makes search a channel that delivers buyers continuously.

We judge it on orders and revenue.

What will an ecommerce SEO agency do for me?

An ecommerce SEO agency helps online retailers grow the sales arriving through organic search. It opens with a review of where the store currently sits, what rivals are taking, and what is limiting your pages.

The agency then builds and delivers a plan spanning keyword research, on-page optimisation, technical work, content and link building, and reports on what it produces.

Is SEO effective for online retailers?

Very, and retailers tend to gain more than most. Category and product pages catch shoppers who already know what they want, so that traffic converts better than almost anything you could buy. Improving those pages, and the structure underneath them, lifts rankings, visits and sales together.

Does my ecommerce platform affect SEO?

Any of them, including the ones nobody else will touch. Shopify, Shopline, BigCommerce, WordPress, Squarespace and Magento (Adobe Commerce) all arrive with the basics, and the configuration built on top decides the outcome. Bespoke stores are where an experienced technical team matters most, since there is no plugin to lean on. Where a platform has become a genuine constraint, we handle the migration.

What do your ecommerce SEO services cover?

Our ecommerce SEO services are comprehensive, running from technical work and content through to Google Merchant Center and AI search, and scoped to your catalogue and your objectives.

These include:

  • Keyword research: Our team digs into search trends to identify the exact keywords your potential customers type into Google when they are looking for your products or services.
  • On-page optimisation: This covers everything from your site’s URL structure to meta descriptions and title tags, so search engines can crawl, index, and rank your site effectively.
  • Technical SEO: We improve the overall user experience by tuning your website’s page speed, schema markup, and mobile responsiveness.
  • Content marketing and optimisation: Our experienced writers create high-quality, engaging content that is built to rank well in Google’s search results and to connect with your audience.
  • Link building: We strengthen your website’s domain authority by earning high-quality backlinks from a range of authoritative sources.
  • Local SEO: We put your business on the map with our local SEO services in the UK by building local citations, optimising your Google Business Profile (formerly Google My Business) listing, and marketing your business to nearby customers.
  • Ongoing performance monitoring: As we go, we keep monitoring your website’s performance to make sure your SEO is working, and we make data-driven adjustments to keep the gains coming.

Work may also take in competitor analysis, conversion rate optimisation, product feed management, and anything else the store requires.

Ask us about ecommerce SEO for your store and we will show you where the growth sits.

What should I expect to pay?

Pricing is clear, and the scope is agreed in writing before any work begins.

The figure depends on catalogue size, how contested your market is, and the technical state of the site. It runs from a few hundred pounds a month up to several thousand. You will have the scope and the monthly cost in front of you before committing.

How quickly will I see a difference?

SEO runs continuously. Technical repairs can surface within weeks. Content and authority work usually needs three to six months before it shifts contested terms.

Sticking with it is what makes it profitable. The stores that come out ahead are the ones still going in year two.

Where does AI search fit into this?

A growing share of product research now happens inside AI assistants, and each answer cites only a handful of sources. Being one of them is becoming a discipline in its own right.

It overlaps heavily with SEO without being the same thing. Assistants favour pages that answer a question fully, publish clean product data, and are backed up by mentions elsewhere. We build for that at the same time as the rankings.

There is more on our approach on the AI search page.

What does the work involve day to day?

We take a complete approach to ecommerce SEO, improving every part of the store. Our services include:

  • Keyword research: We run extensive keyword research to find relevant, high-converting keywords tailored to your niche. By optimising your content for those keywords, you attract customers who are actively searching for what you offer.
  • On-page optimisation: We optimise on-page elements such as title tags, meta descriptions, header tags, and URL structure, so your website is set up for the best SEO performance.
  • Technical SEO: To improve the overall user experience and search performance of your website, we analyse and improve elements like load speed, mobile friendliness, and schema markup.
  • Content creation: We produce high-quality content built to attract customers and catch the eye of search engines. We also optimise your product descriptions, category pages, and blog content so they are both user-friendly and search engine-friendly.
  • Link-building: A solid link-building campaign is essential to any SEO strategy. Our team strengthens your site’s domain authority by earning high-quality backlinks from authoritative sources.
  • Performance monitoring: We keep monitoring your website’s performance and provide regular reports so you can track progress, and we make data-driven adjustments to your SEO strategy as needed.

For results you can put a number against, talk to our team about your store.

How important is keyword research?

Keyword research underpins everything else, and across a large catalogue it has to be done at scale.

By working out which terms your customers genuinely use, you can:

  • Improve Search Rankings: Higher rankings can lead to more organic traffic.
  • Boost Conversions: Customers who find your site through targeted keywords are more likely to buy.
  • Understand Customer Behaviour: Keyword research shows you what your target audience is looking for.
  • Analyse Your Competitors: Studying which keywords your competitors target helps shape your own SEO strategy and surface new growth opportunities.

Mapping that demand across your categories shows you which pages to build, which to merge, and which were never worth keeping.

What ecommerce SEO tactics are worth the effort?

We draw on a range of ecommerce SEO tactics to lift visibility, traffic and sales.

Here are some of the key Ecommerce SEO strategies we rely on:

  • Optimising Product Pages: We create unique, high-quality content for each product page, weaving in targeted keywords to improve your search rankings and encourage customers to buy.
  • Improving Website Performance: Website speed and performance directly affect user experience and search rankings. Our experienced SEO specialists work to speed up page load times, ensure mobile-friendliness, and improve overall website performance.
  • Structured Data Markup: By adding structured data markup (with extra information like product ratings and price), your content can appear as rich snippets in search results, creating more chances to bring in extra customers.
  • Image Optimisation: We optimise your product images to improve your site’s load time and give you a chance to rank in image search.
  • Quality Backlink Building: Earning high-quality backlinks from reputable sites helps boost your site’s authority and search rankings.
  • Content Marketing: By creating high-quality content, blog posts, and how-to guides related to your products, we strengthen brand awareness and drive traffic to your online store.

Which ones your store needs falls out of the audit.

How does ecommerce SEO differ from ordinary SEO?

The underlying principles are shared. Scale is what differs: thousands of nearly identical product pages, filters that multiply URLs, variants, stock coming and going, and a product feed that has to stay aligned with the site. Ecommerce SEO is mostly about managing that volume without breaking anything.

  • Size: Ecommerce websites tend to be much larger and more dynamic in scale because of their high number of product pages. Those pages are constantly updated as new products are added and old ones are removed.
    As a result, they call for more customised strategies so each product page is effectively optimised for search engines.
  • Products: Ecommerce SEO centres on optimising product descriptions. Where traditional websites might focus more on service pages, Ecommerce sites need to optimise collection and product pages to attract more customers.
  • User reviews are a huge part of Ecommerce SEO because they provide social proof. Encouraging customers to leave reviews can meaningfully lift your product pages in the eyes of Google.
  • Platform Integration: Ecommerce SEO involves integrating with various shopping platforms and marketplaces. This drives more traffic and sales by increasing product visibility across multiple online channels.

At Kia Ora Digital we specialise in ecommerce SEO, and have built strategies for stores running on Shopify, Shopline, BigCommerce, WordPress, Squarespace and Magento.

Can you look after Google Merchant Center?

Yes. We set the product feed up, keep it healthy, clear the disapprovals that quietly pull products out of Shopping, and make sure the feed agrees with what your product pages actually say.

  • Easy to Navigate: A user-friendly site structure means customers can find what they want with ease. That positive experience can reduce bounce rates, increase time on site, and improve conversion rates, all of which help your SEO.
  • Website Load Time: Fast-loading sites give a better user experience and are favoured by search engines. If a page takes too long to load, customers get frustrated and bounce to another site, which hurts your SEO.
  • Mobile Friendly: Most customers search on their phones, so it is essential that your online store is mobile-friendly.
  • Clear Product Information: Customers are far more likely to buy when they have accurate, detailed product information and quality images.

Free listings place your products in front of people at the moment they are ready to buy, and a neglected feed is among the most common reasons a store is missing from that surface altogether.

Why use an agency instead of doing it in house?

Partnering with an expert Ecommerce SEO agency like ours brings all kinds of benefits to your business. Here are just a few you can expect:

  • Experience: We specialise in building effective SEO strategies for Ecommerce websites. We handle the technical side so you can keep doing what you do best: running your business.
  • Powerful SEO Strategies: Based on your specific business needs and goals, we tailor a custom SEO strategy designed to get results.
  • In-depth Keyword Research: Our expert team helps you identify the most valuable keywords for your business to attract more customers and improve your search rankings.
  • Performance Monitoring: Using advanced data insights and analytics, we monitor your website’s performance and make the adjustments it needs.
  • Ongoing Support: We do not stop there. We provide ongoing support to keep your website ahead of the latest trends and changes.

If you would like to know what organic search could be worth to your store, ask us for a growth plan.

Related Services

Shopify SEOShopify PlusBigCommerce SEOWooCommerce SEOMagento SEOSEO AuditsLink Building

Industries We’ve Worked With

See all
Fashion & Apparel

We help fashion and apparel retailers own the searches shoppers start with, from new season through to sale.

Health & Wellness

Supplements, wellness and health brands rely on us for organic traffic that converts.

Beauty & Skincare

From skincare to salon brands, we put beauty products in front of buyers already searching.

Startups

Launching something new? We build the search foundations that turn early traction into lasting growth.

Travel & Tourism

Tour operators and travel brands use our SEO to fill bookings from travellers still planning.

Free Growth Plan

Claim your FREE Ecommerce Growth Plan

See exactly how your store ranks in Google and ChatGPT, plus the roadmap to grow traffic, orders and revenue from both.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

Get your Growth Plan

Tell us where to send it. No lock-in contracts, no obligation.

100% free, no strings attached.

or
Book a Free Strategy Call

You're in! 🎉

Your FREE Growth Plan is underway. Keep an eye on your inbox.

Book a Free Strategy Call
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