ProActiv People runs several services: NDIS occupational therapy, positive behaviour support, Finding and Keeping a Job, and disability employment. Each one has its own audience and its own searches.
Most of its search traffic came from people searching the business name or one old article. The service pages sat on page 4 to page 6 of Google. The site only tracked one form, so most leads from search went uncounted.
The opportunity was clear:
Get each service page ranking for the searches people make when they need that service.
We researched the searches for each service, like "ndis finding and keeping a job providers" and "ndis occupational therapist near me".
Each service page got its own set of target keywords.
We wrote and launched new pages for occupational therapy, Finding and Keeping a Job, and positive behaviour support.
When the government renamed its disability employment program, we built a page for the new Inclusive Employment Australia program.
We worked through a technical roadmap for the site.
We set up tracking in Google Analytics for phone clicks, email clicks and form submissions, so every lead from search is counted.
Give each service its own page and its own keywords.
Track calls and forms from day one, so you can see what search brings in.
When a program changes its name, build a page for the new name.
Final word
ProActiv People's services were hard to find on Google. Four months later, organic traffic was up 66% and more people were getting in touch.
We do a lot of work in healthcare. See how we run local SEO.
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