Travel Tourism

Get More Bookings from Google and AI Search

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5.0 on Google 300+ Businesses Grown
APAC26_Winner1

Winner. Best Use of AI in Search, 2026 APAC Search Awards.

Recognised for AI-first SEO and Answer Engine Optimisation work that puts Australian brands in front of customers wherever they search.

300+Clients
4+Years
5+Global Awards

Get My Travel Business Found in AI Search

Your free Growth Plan shows where you rank in Google and ChatGPT, and how to win more bookings.

100% free, no strings attached.

Case Studies

Southern Discoveries
+46%Booking enquiries from organic search
+55%Keywords ranking on page 1 of Google
Signature Golf Tours
+79%Enquiries from organic search
+94%Keywords ranking on page 1 of Google
The Carlin Hotel
+41%Direct booking enquiries from organic search
+49%Keywords ranking on page 1 of Google
Fino Wine Bar
+56%Enquiries from organic search
+67%Keywords ranking on page 1 of Google
Baylys Farm
+64%Enquiries from organic search
+76%Keywords ranking on page 1 of Google
Gold Coast City Florist
+87%Orders/enquiries from organic search
+108%Keywords ranking on page 1 of Google
Picture Framers Melbourne
+77%Enquiries from organic search
+91%Keywords ranking on page 1 of Google
Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
99 Bikes
25%Organic Clicks
29%Organic Revenue
Bondi Vet
335%Organic Traffic
120%Organic Revenue
Southern Discoveries
+46%Booking enquiries from organic search
+55%Keywords ranking on page 1 of Google
Signature Golf Tours
+79%Enquiries from organic search
+94%Keywords ranking on page 1 of Google
The Carlin Hotel
+41%Direct booking enquiries from organic search
+49%Keywords ranking on page 1 of Google
Fino Wine Bar
+56%Enquiries from organic search
+67%Keywords ranking on page 1 of Google
Baylys Farm
+64%Enquiries from organic search
+76%Keywords ranking on page 1 of Google
Gold Coast City Florist
+87%Orders/enquiries from organic search
+108%Keywords ranking on page 1 of Google
Picture Framers Melbourne
+77%Enquiries from organic search
+91%Keywords ranking on page 1 of Google
Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
99 Bikes
25%Organic Clicks
29%Organic Revenue
Bondi Vet
335%Organic Traffic
120%Organic Revenue

SEO and AI Search for Travel and Tourism Brands: Win More Bookings

Grow Your Sales & Revenue

Expert Team

KPI-based Campaigns

Free Growth Plan

Get Your Free Travel Growth Plan

See exactly how you rank in Google and ChatGPT for the searches your travellers make, plus the roadmap to more enquiries and revenue.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

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Our SEO Services in AU

Here’s what we’ll do for you

Why Travel Visibility Takes SEO and AI Search Together

Trip planning now stretches across weeks or months and touches a string of channels. Early inspiration searches, mid-funnel comparisons, and bottom-of-funnel booking queries all need coverage. SEO gets you in front of travellers at each of those moments inside Google. AI search optimisation carries that presence into tools like ChatGPT, Perplexity, and Google’s AI Overviews, which are fast becoming the first stop for itinerary building and destination research.

For travel and tourism brands, the content that ranks and gets cited is the content that genuinely helps people plan: practical guides, plain descriptions of experiences, straight answers about how to get there, what to expect, and who an experience is right for. That is exactly what AI engines pull into their recommendations. Build it well and you serve both channels at once, while driving direct bookings that sidestep the commissions of third-party platforms.

SEO GROWTH
What Our SEO and AI Search Service Covers

At Kia Ora, we build search and AI visibility for travel and tourism businesses through one complete, tailored service:

  • SEO Audits: We measure where your search performance stands today, pinpoint where direct booking opportunities are slipping away, and hand you a prioritised plan to close those gaps.
  • Keyword and Intent Research: We map the full range of travel search intent for your destination, experience type, and target market, including the prompts travellers feed AI tools when they want a trip planned.
  • On-page SEO: We optimise your destination pages, experience pages, and booking paths so search engines and AI engines surface your offer accurately for the right queries at the right planning stage.
  • AI Search Optimisation: We shape your content for citation in AI Overviews, ChatGPT, and Perplexity, building the practical, easy-to-extract guides and FAQs these tools draw on when they recommend experiences and destinations.
  • Authority and Off-page SEO: We earn links from travel publishers, destination resources, and relevant media to raise your domain authority and make your business a trusted name AI engines reference with confidence.

Direct bookings are how we keep score. We tie search and AI visibility to a clear route to conversion, so the travellers who find you are the ones who actually book.

Our belief

Be the Experience AI and Google Name First

300+Clients
4+Years
5+Global Awards

Frequently asked questions

Still got unanswered questions?
Or want a hand putting the answers to work?

Travel and tourism SEO is a focused mix of strategies built to grow the online visibility of travel businesses. Our travel SEO work spans keyword research, content optimisation, site architecture, local SEO, and link building, all aimed at pulling in qualified traffic and converting it into bookings.

The emphasis is on showing up in search results the moment a traveller is looking for a particular destination, travel service, or experience.

Search visibility shapes how easily a travel agency gets found by the people it wants to reach.

With huge numbers of travellers turning to search engines to plan trips, ranking near the top puts your agency in the running for travellers hunting down the services you offer. A well-run SEO program lifts your brand’s credibility, earns trust with prospective customers, and steadily grows bookings and revenue.

Absolutely, tourism SEO is fiercely contested. And no wonder, who wouldn’t want to travel here? As more people plan trips online, travellers lean heavily on search engines to track down dream destinations, places to stay, and things to do. That demand has drawn a flood of travel businesses all competing for the same search visibility. Winning in that environment takes a solid SEO strategy that helps a travel or tourism business get noticed, pull in more visitors, and lock in bookings.

How quickly results arrive depends on a few things: how competitive your target keywords are, the shape your site’s SEO is in today, and how well the chosen strategies are executed.

You can usually expect measurable gains in rankings and organic traffic within a handful of months. Bigger, lasting results, though, tend to build over six months to a year of steady SEO work.

Our team genuinely gets the specific pressures and openings travel businesses deal with. We build SEO strategies around your brand to push it toward the top of search results, widening your visibility and pulling in better-qualified leads.

Grounded in data, open communication, and a real stake in our clients’ results, we make sure your travel agency holds its own in a crowded digital market. Reach out for your FREE SEO Audit today.