KPI Strategies

Track your wins with SEO KPIs

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5.0 on Google 300+ Businesses Grown
300+Clients
4+Years
5+Global Awards

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See where you rank and get your custom roadmap. No obligation.

100% free, no strings attached.

300+Clients
4+Years
5+Global Awards

Case Studies

Real brands we have grown with SEO and AI Search, across ecommerce, lead generation and local.

ACS Financial
+48%Leads from organic search
+59%Keywords ranking on page 1 of Google
Total Mortgages
+84%Leads from organic search
+92%Keywords ranking on page 1 of Google
Your Mortgage Team
+57%Leads from organic search
+68%Keywords ranking on page 1 of Google
Create Renovations
+47%Leads from organic search
+58%Keywords ranking on page 1 of Google
Into Blinds
+63%Leads from organic search
+77%Keywords ranking on page 1 of Google
Dura Lift
+74%Leads from organic search
+89%Keywords ranking on page 1 of Google
Kiwi Enviro
+58%Leads from organic search
+71%Keywords ranking on page 1 of Google
Southern Discoveries
+46%Booking enquiries from organic search
+55%Keywords ranking on page 1 of Google
Signature Golf Tours
+79%Enquiries from organic search
+94%Keywords ranking on page 1 of Google
The Carlin Hotel
+41%Direct booking enquiries from organic search
+49%Keywords ranking on page 1 of Google
ACS Financial
+48%Leads from organic search
+59%Keywords ranking on page 1 of Google
Total Mortgages
+84%Leads from organic search
+92%Keywords ranking on page 1 of Google
Your Mortgage Team
+57%Leads from organic search
+68%Keywords ranking on page 1 of Google
Create Renovations
+47%Leads from organic search
+58%Keywords ranking on page 1 of Google
Into Blinds
+63%Leads from organic search
+77%Keywords ranking on page 1 of Google
Dura Lift
+74%Leads from organic search
+89%Keywords ranking on page 1 of Google
Kiwi Enviro
+58%Leads from organic search
+71%Keywords ranking on page 1 of Google
Southern Discoveries
+46%Booking enquiries from organic search
+55%Keywords ranking on page 1 of Google
Signature Golf Tours
+79%Enquiries from organic search
+94%Keywords ranking on page 1 of Google
The Carlin Hotel
+41%Direct booking enquiries from organic search
+49%Keywords ranking on page 1 of Google

SEO Built Around the KPIs That Grow Your Business

Results You Can Measure

Seasoned Strategists

Custom Performance Plans

Free Growth Plan

Claim your FREE KPI SEO Growth Plan

Tell us the KPIs that matter to your business and we will show you exactly where you stand in Google and ChatGPT, plus the fastest path to turning that visibility into qualified leads and enquiries.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

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Our SEO Services

Here’s what you can expect from us

KPI SEO Strategy
Ready to Turn SEO into Real Business Outcomes?

Traffic tells a fraction of the story. Conversion rate, average order value, lead quality and lifetime value are what determine whether the channel is working, and for UK ecommerce the returns rate belongs in that list too.

Every campaign is tied to the commercial figures your board already sees, so search stops being reported in a language nobody else in the business uses.

Performance-Based SEO That Delivers
Custom KPI Strategies Built to Scale

Tracking progress should be straightforward. Whether the goal is organic traffic, qualified enquiries or revenue, you should see movement without having to decode a dashboard.

Our team leans on advanced analytics and clean visual reporting so you can see exactly how your KPIs are moving. No guesswork, just full clarity on what is working and what needs a tune-up. We take care of the strategy, the optimisation, and the insights, leaving you free to focus on growth.

Essential Metrics to Measure SEO KPIs

The strategy keeps you across the following:

Sales Conversions and Leads

Traffic, conversions and revenue are related but not interchangeable. A campaign can triple sessions and leave revenue flat, which is why we agree the KPI set before any work begins.

Organic CTR

Your click-through rate is what pulls customers from the search results onto your site. A standout meta description (that short blurb you see under each Google listing) does a lot of the work, convincing searchers your site has exactly what they came looking for. And those meta descriptions run on keywords.

Keyword Rankings

Target keywords are the engine of your SEO strategy, since these are the searches that ultimately bring customers to you. Our tech team is always digging into the top-performing keywords in your field. The aim is to widen your organic visibility so customers can find you with ease. Keep your site aligned with current keyword trends and you will stay out front, first in line to rank in the search engine result pages (SERPs).

ROI

Watching your ROI is essential for knowing whether your revenue strategy is paying off. Is the money going into your site coming back as sales and customers? Is your revenue outpacing your spend so you actually turn a profit? SEO tends to be a long game, and a return can take 6 to 12 months to show up. Trust us though, the more time, care, and effort you pour into the strategy, the bigger the payoff down the line.

Page Speed

Here is a hard truth: when your site needs more than three seconds to load, you lose 40% of your traffic on the spot. We will help you optimise your page speed so that never happens.

Bounce Rate

When a site loads slowly, customers lose patience and bounce off to another one. That kills your shot at a conversion, and you may hand the customer straight to a competitor.

Average Time on Page

How much time are customers spending with you, and how easy is your site to move around? Average time on page is a solid signal here, and a measure of how engaged people are with your brand. The longer they stay, the likelier they are to convert and take action.

Backlinks

Our Process

Take Your Revenue Strategy Up a Level Today

Our Process

How We Turn KPIs into Growth

A measurement-first process that ties every SEO activity to the numbers your business actually cares about.

  1. 01

    Define Your KPIs

    We agree the metrics that matter, from qualified leads and enquiries through to revenue and ROI.

  2. 02

    Baseline and Benchmark

    We audit your current rankings, traffic and conversions so every gain is measured against a real starting point.

  3. 03

    Execute Against Targets

    We prioritize the SEO work that moves your KPIs fastest across both Google and ChatGPT.

  4. 04

    Report, Review, Refine

    You get transparent monthly reporting and we double down on what the data proves is working.

Recommended by category leaders

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

SEO Audit

We Stay on Top of the SEO KPIs That Count

How far can SEO lift your traffic? The only direction is up. We analyse your SEO KPI metrics and hand you revenue growth strategies to keep your campaign moving forward. As we mentioned, real SEO has always been a long game. By placing links and targeted keywords thoughtfully across your content, you build your site toward lasting success. That, in turn, marks you as a leader in your field and earns your reputation as a trusted source with the audience you care about, while opening the door to bigger sales opportunities. It also keeps your stakeholders informed with clear, effective communication.

SEO Built for Revenue, Not Just Rankings

E-Commerce Experts

We Partner with Shopify & BigCommerce

Case Studies

ACS Financial
+48%Leads from organic search
+59%Keywords ranking on page 1 of Google
Total Mortgages
+84%Leads from organic search
+92%Keywords ranking on page 1 of Google
Your Mortgage Team
+57%Leads from organic search
+68%Keywords ranking on page 1 of Google
Create Renovations
+47%Leads from organic search
+58%Keywords ranking on page 1 of Google
Into Blinds
+63%Leads from organic search
+77%Keywords ranking on page 1 of Google
Dura Lift
+74%Leads from organic search
+89%Keywords ranking on page 1 of Google
Kiwi Enviro
+58%Leads from organic search
+71%Keywords ranking on page 1 of Google
Southern Discoveries
+46%Booking enquiries from organic search
+55%Keywords ranking on page 1 of Google
Signature Golf Tours
+79%Enquiries from organic search
+94%Keywords ranking on page 1 of Google
The Carlin Hotel
+41%Direct booking enquiries from organic search
+49%Keywords ranking on page 1 of Google
ACS Financial
+48%Leads from organic search
+59%Keywords ranking on page 1 of Google
Total Mortgages
+84%Leads from organic search
+92%Keywords ranking on page 1 of Google
Your Mortgage Team
+57%Leads from organic search
+68%Keywords ranking on page 1 of Google
Create Renovations
+47%Leads from organic search
+58%Keywords ranking on page 1 of Google
Into Blinds
+63%Leads from organic search
+77%Keywords ranking on page 1 of Google
Dura Lift
+74%Leads from organic search
+89%Keywords ranking on page 1 of Google
Kiwi Enviro
+58%Leads from organic search
+71%Keywords ranking on page 1 of Google
Southern Discoveries
+46%Booking enquiries from organic search
+55%Keywords ranking on page 1 of Google
Signature Golf Tours
+79%Enquiries from organic search
+94%Keywords ranking on page 1 of Google
The Carlin Hotel
+41%Direct booking enquiries from organic search
+49%Keywords ranking on page 1 of Google

Frequently Asked Questions

Still unsure whether local SEO earns its keep for your business?

Revenue, qualified enquiries and conversion rate. Rankings and sessions explain movement in those but are not the objective, and reporting that stops at position is reporting the means.

Impressions and indexed pages shift within 6 to 10 weeks. Revenue-level KPIs follow at 4 to 8 months. Anything promising commercial movement faster is describing paid search.

Not by itself. Traffic can rise sharply while revenue stays flat if the terms won were never commercial. Treat it as a diagnostic.

Last non-direct click, cross-referenced with Search Console and with periods where nothing else changed. We state the uncertainty rather than implying precision the data cannot carry.

Typically 3 to 5 times investment within 18 months for service businesses. Ecommerce depends heavily on margin, so we model it on your figures first.

Monthly for direction, quarterly for decisions. Responding to weekly movement is usually responding to noise.

We say so, and what we think caused it. Reports that only carry good news are not reports, and the declines are normally where the useful information sits.

Yes. Agreeing what success looks like in advance is what separates a campaign you can judge from one you can only argue about later.

Industries We’ve Worked With