Winner. Best Use of AI in Search, 2026 APAC Search Awards.
Recognised for AI-first SEO and Answer Engine Optimisation work that puts brands in front of customers wherever they search.
Your free Growth Plan shows where you rank in Google and ChatGPT, and how to win more listeners.
Podcasts are discovered inside apps, but they are researched on the web. Someone looking for a show on a topic searches it, and the podcasts with real web presence are the ones they find.
Audio is invisible to search engines. Without transcripts and episode pages, a podcast with hundreds of hours of content has almost nothing indexable, which is the single biggest missed opportunity in the medium.
Our SEO and AI search work is judged on revenue. That means better qualified traffic, a stronger presence in the AI answers buyers now read first, and a pipeline you can plan around.
Our team has delivered thousands of campaigns across dozens of sectors, from single-town service businesses to national retailers. You work with people who have already solved the problem in front of you.
Every campaign is built around KPIs agreed with you up front, so there is never any doubt about what we are chasing or whether it is working. Say Kia Ora and we will map a strategy around your business, your margins and your capacity.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your listeners make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy CallAI assistants now recommend podcasts by topic and cite specific episodes. That only happens where episodes exist as readable, structured pages with transcripts and clear summaries.
Sponsorship is priced on audience, and audience growth outside the app ecosystem is what separates shows that monetise from shows that plateau.
At Kia Ora, we build search and AI visibility for podcasts:
Visibility has to become listeners and subscribers, so we work on the conversion from page to play.
Our SEO and AI search work helps podcasts get found by people searching the topics each episode actually covers.
We measure listeners, subscribers and sponsorship value, backed by experience in competitive UK media markets. Ready to grow? Say Kia Ora.
Something still unanswered? Or would you like a hand putting this into practice?
Podcast SEO marketing is the practice of optimising your podcast content and the elements around it to improve its visibility and ranking in search engine results.
Much like traditional SEO for websites, podcast SEO uses relevant keywords, compelling titles and descriptions, well-built show notes, and stronger metadata. The goal is to make it easier for prospective listeners to discover and engage with your podcast.
Local SEO matters for podcasts because it helps you reach a specific audience within a particular geographic area.
For podcasts that serve a local audience or carry location-specific content, local SEO strategies attract more relevant listeners. That includes targeting location-based keywords, optimising for local directories, and using location tags to improve discoverability among the audience you want.
The timeline depends on several factors, such as how competitive your niche is, how effective the strategies are, and how your podcast is already performing.
In some cases, gains in visibility and audience engagement show up within a few weeks, while more significant results may take a few months. A reputable podcast SEO agency like Kia Ora Digital sets transparent expectations and shares progress reports, keeping you informed throughout.
Kia Ora stands out as the best SEO company for podcasts thanks to our specialised expertise in podcast SEO marketing and a track record of delivering real results.
Our experienced team understands the nuances of optimising podcast content and knows how to position a show for success in its market. We put our clients’ goals first and tailor our strategies to maximise visibility, grow organic reach, and deepen listener engagement.
With a focus on transparency, communication, and continuous improvement, we are dedicated to helping podcasts thrive in a competitive digital landscape.
They are the single highest-impact thing you can do. Audio is invisible to search engines, so without transcripts a show with hundreds of hours has almost nothing indexable.
Yes. Episode pages with a transcript, a summary and structured metadata are what rank for topic searches and what AI assistants cite when recommending listening.
By reaching people searching the topic rather than the show. In-app discovery favours shows that are already large, so web search is where a smaller podcast can still find new listeners.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your listeners make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy Call
