Winner. Best Use of AI in Search, 2026 APAC Search Awards.
Recognised for AI-first SEO and Answer Engine Optimisation work that puts brands in front of customers wherever they search.
Your free Growth Plan shows where you rank in Google and ChatGPT, and how to win more jobs.
Want to book more work? Kia Ora Digital builds SEO and AI search for tradespeople that puts your business in front of homeowners at the moment they decide to hire.
Builder, electrician, plumber, heating engineer, roofer, glazier, decorator or landscaper, the pattern is the same: someone searches a job and a town, and rings one of the first three names.
With Kia Ora handling search, you stay on the tools. We look after rankings, the map pack and the AI answers, and send you work that is already qualified.
Let us open up what search can do for a trades business and get your phone ringing with the jobs you actually want.
Search now opens with AI answers. We structure your service pages so assistants can read and cite them, which is increasingly where homeowners build a shortlist before reaching Google.
Our SEO and AI search work is judged on revenue. That means better qualified traffic, a stronger presence in the AI answers buyers now read first, and a pipeline you can plan around.
Our team has delivered thousands of campaigns across dozens of sectors, from single-town service businesses to national retailers. You work with people who have already solved the problem in front of you.
Every campaign is built around KPIs agreed with you up front, so there is never any doubt about what we are chasing or whether it is working. Say Kia Ora and we will map a strategy around your business, your margins and your capacity.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your customers make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy CallTrades SEO is not only about rank position. It is about being the business that appears when someone in your area has an urgent problem and little patience.
By combining local SEO, job-level keywords and pages built per service and per town, we help you win the searches that turn into booked work.
With the right structure you stop paying Checkatrade and MyBuilder for leads that were searching for you anyway, and start capturing them directly at a far lower cost per job.
Gas Safe, NICEIC, Part P and public liability cover are what homeowners check before ringing. We make those visible and consistent across your site and listings, because they feed rankings as well as trust.
Content, technical work, ongoing optimisation and monthly reporting give your business a clear picture of what is working and what it earned.
Something still unanswered? Or would you like a hand putting this into practice?
Local SEO for tradespeople is all about strengthening your business’s online presence. The goal is to make it easier for prospective customers to find and choose your services when they search for the work you do.
It brings together several tactics, including targeting location-based keywords, optimising your Google Business Profile (formerly Google My Business) listing, managing online reviews, and improving the content on your website.
Local SEO matters for tradespeople because most of your customers come from the communities around you. When people search online for trades services, they usually add location-based terms like a city or neighborhood name.
By optimising for local SEO, trades businesses raise their visibility in local search results, connect with the right audience, and gain an edge over competitors. It also builds trust and credibility with local customers, who are far more likely to choose a business they can easily find close to home.
As a rule, local SEO starts to show results within a few weeks to a few months. The bigger gains, a real and lasting lift in leads and customers, usually take several months of consistent, well-executed local SEO work.
We are the right local SEO partner for tradespeople because of our specialised expertise in local strategies built around your trade.
Our team understands the specific challenges and opportunities trades businesses face in the local market and shapes a personalised SEO plan to match. We take a data-driven approach, combining local keyword research, Google Business Profile optimisation, on-page SEO, and review management to deliver maximum visibility in local searches.
Our clear communication, focus on results, and commitment to our trades clients make us the ideal choice for strengthening your online presence and bringing in more local customers.
Most single-trade businesses commit between 400 and 2,000 pounds a month depending on how many towns they cover. One extra booked job a month usually covers it, so the payback question is really about job value.
Over time, yes. Those leads are sold to several trades at once and membership costs rise annually. SEO costs more up front and less per job afterwards, and the asset stays yours.
One page per town, each with genuinely different content: the areas covered, jobs completed there, local pricing context. Cloning a page and swapping the town name reliably fails.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your customers make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy Call
