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Cassie Graham

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Cassie Graham

Digital Strategist

Cassie works with Kia Ora Digital clients day to day, turning search and paid performance into plans that fit the business behind the numbers.

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Articles by Cassie

August 21, 2026 · 10 min read SEO vs SEM: Should Your Business Invest in SEO or Google Ads? Should you invest in SEO or Google Ads? Kia Ora Digital's search experts compare speed, cost and long-term value to help US businesses decide.

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Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

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