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E-Commerce SEO

Turn Search Into Your Best Sales Channel

Organic search should bring you customers every day without charging you for each click. We build that visibility and hold it to targets you agree to before we start.

Claim Your FREE Growth Plan
★★★★★5.0 on Google 300+ Businesses Grown
300+Clients
4+Years
5+Global Awards

Get Your Free Growth Plan

See where you rank and get your custom roadmap. No obligation.

100% free, no strings attached.

300+Clients
4+Years
5+Global Awards

Ecommerce Case Studies

Real ecommerce brands we have grown with SEO and AI Search, from Shopify stores to national retailers.

Springrates
+151%Organic Revenue
+156%Organic Orders
Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
Sheila The Label
+318%Organic Revenue
+88%Organic Sessions
99 Bikes
25%Organic Clicks
29%Organic Revenue
Reboot-It
+106%Organic Revenue
+66%Organic Orders
Bondi Vet
335%Organic Traffic
120%Organic Revenue
byfreer
+126%Organic Revenue
+95%Organic Orders
The Collagen Co
54%Increase in organic traffic
107%Organic revenue increase
Crumpler
+49%Organic Traffic
3Stores Migrated
Creatures of Leisure
126%Organic Traffic
64%Organic Revenue
Threads
59%Organic Traffic
113%Organic Revenue
Happy Way
30%Organic Traffic
39%Organic Revenue
Springrates
+151%Organic Revenue
+156%Organic Orders
Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
Sheila The Label
+318%Organic Revenue
+88%Organic Sessions
99 Bikes
25%Organic Clicks
29%Organic Revenue
Reboot-It
+106%Organic Revenue
+66%Organic Orders
Bondi Vet
335%Organic Traffic
120%Organic Revenue
byfreer
+126%Organic Revenue
+95%Organic Orders
The Collagen Co
54%Increase in organic traffic
107%Organic revenue increase
Crumpler
+49%Organic Traffic
3Stores Migrated
Creatures of Leisure
126%Organic Traffic
64%Organic Revenue
Threads
59%Organic Traffic
113%Organic Revenue
Happy Way
30%Organic Traffic
39%Organic Revenue
View All Ecommerce Case Studies ↗

Ecommerce SEO, Across Every Major Platform

We work only with online stores, so we know where they lose ground and how to win it back. Our technical team handles any ecommerce platform, from Shopify, Magento, BigCommerce, WordPress and Shopline through to fully custom builds, and the work covers keyword research, on-page optimization, technical fixes, Google Merchant Center, content, link building and AI search visibility. When the platform itself is the ceiling, we migrate the store and carry the rankings across.

Claim Your FREE Growth Plan

Growth You Can Bank On

More qualified visitors, more orders, more revenue at the end of the month. Take a look at our Shopify SEO services.

Specialists, Not Generalists

Our team has run hundreds of campaigns for online retailers across a wide range of categories, and the developers behind them have worked on every kind of store there is, custom platforms with no documentation included. Ecommerce is what we do all day.

Targets Agreed Up Front

We set the KPIs with you before work begins and report against them every month. Say Kia Ora and we will build a plan around your store.

Free Growth Plan

Claim your FREE Ecommerce Growth Plan

See exactly how your store ranks in Google and ChatGPT, plus the roadmap to grow traffic, orders and revenue from both.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

Get your Growth Plan

Tell us where to send it. No lock-in contracts, no obligation.

100% free, no strings attached.

or
Book a Free Strategy Call

You're in! 🎉

Your FREE Growth Plan is underway. Keep an eye on your inbox.

Book a Free Strategy Call
Our SEO Services

Built to Grow Your Store

SEO GROWTH
Why Organic Search Pays

Paid traffic stops the moment the budget does. Organic keeps working. A category page that reaches the top of the results earns visitors every day for as long as it holds position, and the cost of each of those visits falls the longer it stays there.

For an online store that compounds quickly, because the pages doing the earning are your highest-intent ones. Someone searching for a specific product is a great deal closer to buying than someone who saw an ad.

SEO GROWTH
The Full Program, Not Half of It

Ranking a store takes every part of the program working together. Keyword research to find where the demand is. Category and product page optimization so your pages meet it. Technical work so search engines can crawl a large catalog. A clean Google Merchant Center feed so your products show up in Shopping. Content and links to build the authority that holds those positions, and the depth that gets you quoted when a shopper asks an AI assistant what to buy.

Most stores have one or two of these covered and the rest neglected, which is usually why their results have stalled. We work through all of it.

Our Process

How We Work With Your Store

Every engagement runs the same way. We audit where you stand and where the opportunity is, agree the KPIs, then work through keyword research, on-page optimization, technical fixes, Merchant Center, content, link building and AI search. Each month you get a report on what moved and what it earned.

Our Process

From Audit to Revenue in Four Steps

Every ecommerce campaign runs the same proven play. You always know what we are doing and why.

  1. 01

    Audit & Growth Plan

    We audit your store's SEO and AI Search visibility and map the biggest revenue opportunities.

  2. 02

    Strategy

    You get a custom roadmap prioritized by impact, from quick wins to compounding growth plays.

  3. 03

    Execute

    Our team ships the work: technical fixes, content, links and conversion focused improvements.

  4. 04

    Grow & Report

    You see rankings, traffic and revenue tracked against your KPIs in plain English reporting.

Recommended by category leaders
★★★★★

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

NCNicky CraneFounder, Thread Collective
★★★★★

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

KAKrysten ArnoldMarketing Manager, Canningvale
★★★★★

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

CRCarlie ReesFounder, Just Shear
★★★★★

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

IWIzaak WoodleyCo-Founder, Collagen Co
★★★★★

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

KGKellie GoodwinMarketing Manager, Southern Discoveries
★★★★★

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

KRKaden RohrlachMarketing Manager, TWL
★★★★★

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

DCDylan ClarkSales Manager, LM Safety
★★★★★

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

RSRosie StanfordMarketing Manager, Synergy Hair Group
★★★★★

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

MCMichelle CarrFounder, Halo & Horns
★★★★★

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

NCNicky CraneFounder, Thread Collective
★★★★★

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

KAKrysten ArnoldMarketing Manager, Canningvale
★★★★★

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

CRCarlie ReesFounder, Just Shear
★★★★★

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

IWIzaak WoodleyCo-Founder, Collagen Co
★★★★★

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

KGKellie GoodwinMarketing Manager, Southern Discoveries
★★★★★

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

KRKaden RohrlachMarketing Manager, TWL
★★★★★

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

DCDylan ClarkSales Manager, LM Safety
★★★★★

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

RSRosie StanfordMarketing Manager, Synergy Hair Group
★★★★★

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

MCMichelle CarrFounder, Halo & Horns
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About Kia Ora Digital

At Kia Ora Digital, we are a digital marketing agency specializing in ecommerce SEO. We help online retailers get found by more shoppers, grow their organic traffic, and convert more of it into sales.

Why Work With Us?

Online stores face challenges other websites never see, and our strategies are built around them. Everything is shaped to your catalog, your category and the goals you set.

SEO experts, content strategists, web developers and data analysts work together on every account, which is what makes running the full program possible.

The strategy is aligned to your commercial goals and your customers, so the results show up somewhere you actually care about.

Learn more
E-Commerce Experts

We Partner with Shopify & BigCommerce

We partner with the largest ecommerce platforms, which gives us data and support access most agencies work without.

View our Partners Directory

Frequently Asked Questions

Still have questions, or wondering whether ecommerce SEO suits your store?

Chat with us
What is ecommerce SEO?

Ecommerce SEO is the work of making an online store appear more often in search results for the products it sells. Done properly it turns search into a channel that brings in buyers continuously.

The measure of it is orders and revenue, not positions on a chart.

What does an ecommerce SEO agency do?

An ecommerce SEO agency works with online retailers to grow the sales that come from organic search. It starts with an audit of where the store stands, what competitors are winning, and what is holding your pages back.

From there the agency builds and runs a plan across keyword research, on-page optimization, technical SEO, content and link building, and reports on what it returns.

Does SEO actually work for online stores?

Yes, and online stores tend to benefit more than most sites. Product and category pages capture people who already know what they want, so the traffic converts at a higher rate than almost anything else you can buy. Optimizing those pages, along with the structure holding them together, is what lifts rankings, traffic and sales at the same time.

Which ecommerce platforms are good for SEO?

All of them. Shopify, Shopline, BigCommerce, WordPress, Squarespace and Magento (Adobe Commerce) each ship with the basic tools, and how the store is configured on top of them decides the result. We also work on custom-built stores, which is where an experienced technical team earns its keep, because there is no plugin to fall back on. Where a platform has genuinely become the limit, we handle the migration.

What is included in your ecommerce SEO services?

We offer a complete range of ecommerce SEO services, from technical work and content through to Google Merchant Center and AI search, scoped to your catalog and your goals.

These include:

  • Keyword research: Our team digs into search trends to identify the exact keywords your potential customers type into Google when they are looking for your products or services.
  • On-page optimization: This covers everything from your site’s URL structure to meta descriptions and title tags, so search engines can crawl, index, and rank your site effectively.
  • Technical SEO: We improve the overall user experience by tuning your website’s page speed, schema markup, and mobile responsiveness.
  • Content marketing and optimization: Our experienced writers create high-quality, engaging content that is built to rank well in Google’s search results and to connect with your audience.
  • Link building: We strengthen your website’s domain authority by earning high-quality backlinks from a range of authoritative sources.
  • Local SEO: We put your business on the map with our local SEO services in the US by building local citations, optimizing your Google Business Profile (formerly Google My Business) listing, and marketing your business to nearby customers.
  • Ongoing performance monitoring: As we go, we keep monitoring your website’s performance to make sure your SEO is working, and we make data-driven adjustments to keep the gains coming.

Work can also include competitor analysis, conversion rate optimization, product feed management, and whatever else your store needs to perform.

Ask us about ecommerce SEO for your store and we will show you where the growth is.

How much does ecommerce SEO cost?

Pricing is transparent, and the scope is agreed in writing before anything starts.

Cost depends on the size of your catalog, how competitive your category is, and how much technical work the store needs. It ranges from a few hundred dollars a month to several thousand. You get the scope and the monthly figure before you commit to anything.

How long before I see results?

SEO is an ongoing process. Technical fixes can show up within weeks. Content and authority work generally takes three to six months before it moves competitive terms.

Consistency is what makes it pay. The stores that win are the ones still doing the work in year two.

How does AI search change ecommerce SEO?

AI assistants now answer a growing share of product research questions, and they cite only a small number of sources when they do. Getting your store into that set is becoming a discipline of its own.

It overlaps with SEO without being identical to it. Assistants favor pages that answer a question completely, carry clean product data, and are corroborated elsewhere on the web. We build for that alongside the traditional rankings.

There is more on how we approach it on our AI search page.

How do you do SEO for an online store?

We take an all-in-one approach to ecommerce SEO, improving every part of your store. Our services include:

  • Keyword research: We run extensive keyword research to find relevant, high-converting keywords tailored to your niche. By optimizing your content for those keywords, you attract customers who are actively searching for what you offer.
  • On-page optimization: We optimize on-page elements such as title tags, meta descriptions, header tags, and URL structure, so your website is set up for the best SEO performance.
  • Technical SEO: To improve the overall user experience and search performance of your website, we analyze and improve elements like load speed, mobile friendliness, and schema markup.
  • Content creation: We produce high-quality content built to attract customers and catch the eye of search engines. We also optimize your product descriptions, category pages, and blog content so they are both user-friendly and search engine-friendly.
  • Link-building: A solid link-building campaign is essential to any SEO strategy. Our team strengthens your site’s domain authority by earning high-quality backlinks from authoritative sources.
  • Performance monitoring: We keep monitoring your website’s performance and provide regular reports so you can track progress, and we make data-driven adjustments to your SEO strategy as needed.

For results you can measure, talk to our team about your store.

Why does keyword research matter so much?

Keyword research is the foundation of the whole strategy, and on a large catalog it has to be done at scale.

By identifying the terms your customers actually use, you can:

  • Improve Search Rankings: Higher rankings can lead to more organic traffic.
  • Boost Conversions: Customers who find your site through targeted keywords are more likely to buy.
  • Understand Customer Behavior: Keyword research shows you what your target audience is looking for.
  • Analyze Your Competitors: Studying which keywords your competitors target helps shape your own SEO strategy and surface new growth opportunities.

Mapping that demand across your categories is what tells you which pages to build, which to merge, and which were never worth having.

Which ecommerce SEO strategies work best?

We use a range of ecommerce SEO strategies to grow visibility, traffic and sales.

Here are some of the key Ecommerce SEO strategies we rely on:

  • Optimizing Product Pages: We create unique, high-quality content for each product page, weaving in targeted keywords to improve your search rankings and encourage customers to buy.
  • Improving Website Performance: Website speed and performance directly affect user experience and search rankings. Our experienced SEO specialists work to speed up page load times, ensure mobile-friendliness, and improve overall website performance.
  • Structured Data Markup: By adding structured data markup (with extra information like product ratings and price), your content can appear as rich snippets in search results, creating more chances to bring in extra customers.
  • Image Optimization: We optimize your product images to improve your site’s load time and give you a chance to rank in image search.
  • Quality Backlink Building: Earning high-quality backlinks from reputable sites helps boost your site’s authority and search rankings.
  • Content Marketing: By creating high-quality content, blog posts, and how-to guides related to your products, we strengthen brand awareness and drive traffic to your online store.

Which of these your store needs comes out of the audit.

How is ecommerce SEO different from regular SEO?

The principles carry over. What changes is scale: thousands of near-identical product pages, filters that multiply URLs, product variants, stock that comes and goes, and a product feed that has to stay consistent with the site. Ecommerce SEO is largely about handling those at volume without breaking anything.

  • Size: Ecommerce websites tend to be much larger and more dynamic in scale because of their high number of product pages. Those pages are constantly updated as new products are added and old ones are removed.
    As a result, they call for more customized strategies so each product page is effectively optimized for search engines.
  • Products: Ecommerce SEO centers on optimizing product descriptions. Where traditional websites might focus more on service pages, Ecommerce sites need to optimize collection and product pages to attract more customers.
  • User reviews are a huge part of Ecommerce SEO because they provide social proof. Encouraging customers to leave reviews can meaningfully lift your product pages in the eyes of Google.
  • Platform Integration: Ecommerce SEO involves integrating with various shopping platforms and marketplaces. This drives more traffic and sales by increasing product visibility across multiple online channels.

At Kia Ora Digital we specialize in ecommerce SEO, and we have built strategies for stores on Shopify, Shopline, BigCommerce, WordPress, Squarespace and Magento.

Do you manage Google Merchant Center?

Yes. We set the product feed up, keep it running, clear the disapprovals that quietly pull products out of Shopping, and make sure the feed data agrees with what your product pages actually say.

  • Easy to Navigate: A user-friendly site structure means customers can find what they want with ease. That positive experience can reduce bounce rates, increase time on site, and improve conversion rates, all of which help your SEO.
  • Website Load Time: Fast-loading sites give a better user experience and are favored by search engines. If a page takes too long to load, customers get frustrated and bounce to another site, which hurts your SEO.
  • Mobile Friendly: Most customers search on their phones, so it is essential that your online store is mobile-friendly.
  • Clear Product Information: Customers are far more likely to buy when they have accurate, detailed product information and quality images.

Free listings put your products in front of shoppers at the moment they are ready to buy, and a neglected feed is one of the most common reasons a store is missing from that surface entirely.

Why hire an ecommerce SEO agency?

Partnering with an expert Ecommerce SEO agency like ours brings all kinds of benefits to your business. Here are just a few you can expect:

  • Experience: We specialize in building effective SEO strategies for Ecommerce websites. We handle the technical side so you can keep doing what you do best: running your business.
  • Powerful SEO Strategies: Based on your specific business needs and goals, we tailor a custom SEO strategy designed to get results.
  • In-depth Keyword Research: Our expert team helps you identify the most valuable keywords for your business to attract more customers and improve your search rankings.
  • Performance Monitoring: Using advanced data insights and analytics, we monitor your website’s performance and make the adjustments it needs.
  • Ongoing Support: We do not stop there. We provide ongoing support to keep your website ahead of the latest trends and changes.

If you want to know what organic search could be worth to your store, ask us for a growth plan.

Related Services

Shopify SEOShopify PlusBigCommerce SEOWooCommerce SEOMagento SEOSEO AuditsLink Building

Industries We’ve Worked With

See all
Fashion & Apparel

We help fashion and apparel stores own the searches shoppers begin with, from new season through to sale.

Health & Wellness

Supplements, wellness and health brands rely on us to grow organic traffic that converts.

Beauty & Skincare

From skincare to salon brands, we put beauty products in front of buyers who are searching.

Startups

Launching something new? We build the search foundations that turn early traction into durable growth.

Travel & Tourism

Tour operators and travel brands use our SEO to fill bookings from travelers still planning.

Free Growth Plan

Claim your FREE Ecommerce Growth Plan

See exactly how your store ranks in Google and ChatGPT, plus the roadmap to grow traffic, orders and revenue from both.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

Get your Growth Plan

Tell us where to send it. No lock-in contracts, no obligation.

100% free, no strings attached.

or
Book a Free Strategy Call

You're in! 🎉

Your FREE Growth Plan is underway. Keep an eye on your inbox.

Book a Free Strategy Call
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