Garage door searches span new installations, repairs and motor issues, each with its own intent and urgency, but without pages built around those distinct needs, Dura Lift risked being found for the wrong search or not at all. Local relevance mattered too, since most of this work is done close to home.
Keyword targeting separated new product searches from repair and motor searches, since each represents a different customer need and urgency.
Product and repair pages were optimized individually, giving Google and searchers specific content to match against new door, repair and motor enquiries.
Location pages were added to capture local intent, keeping the site focused on service and location rather than blog content.
Splitting product, repair and motor searches sharpens page relevance
Distinct intent pages convert better than one general garage door page
Final word
Garage door customers search with different intents: new doors, repairs, motors. Dura Lift's growth shows that treating each as its own page pays off in both rankings and leads.
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