Winner. Best Use of AI in Search, 2026 APAC Search Awards.
Recognised for AI-first SEO and Answer Engine Optimisation work that puts brands in front of customers wherever they search.
Your free Growth Plan shows where you rank in Google and ChatGPT, and how to win more clients.
Insurance is researched online and bought on price and trust, and in the UK the comparison sites sit in the middle of nearly every personal lines journey. Competing there means being found before the comparison starts.
Personal and commercial lines are entirely different searches. Someone pricing car cover and a business owner researching professional indemnity share nothing except the word insurance.
Our SEO and AI search work is judged on revenue. That means better qualified traffic, a stronger presence in the AI answers buyers now read first, and a pipeline you can plan around.
Our team has delivered thousands of campaigns across dozens of sectors, from single-town service businesses to national retailers. You work with people who have already solved the problem in front of you.
Every campaign is built around KPIs agreed with you up front, so there is never any doubt about what we are chasing or whether it is working. Say Kia Ora and we will map a strategy around your business, your margins and your capacity.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your clients make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy CallAI assistants now answer coverage questions at scale, including what a policy actually covers and how much cover a business needs. Brokers whose content answers those clearly get cited and get the call.
FCA authorisation, claims support and the advice a broker adds over a comparison site are what prospects weigh. Commercial lines is where that advice is worth most, and where the comparison sites are weakest.
At Kia Ora, we build search and AI visibility for insurance brokers:
Visibility has to become quotes issued and policies placed, so we work on the enquiry path alongside rankings.
Our local SEO and AI search work helps brokers own the coverage searches happening across their patch.
We measure quotes, placed policies and retention, backed by experience in competitive UK insurance markets. Ready to grow? Say Kia Ora.
Something still unanswered? Or would you like a hand putting this into practice?
SEO for insurance companies is all about optimising your online presence to attract relevant leads and improve search engine rankings.
It covers work like thorough keyword research, on-page optimisation, local SEO, content marketing, and link building. The main goal is to lift the visibility of your website and listings when potential customers search for insurance-related keywords and services.
As consumers increasingly rely on search engines to research and compare insurance options, ranking higher in search results is essential to earning their attention and trust.
A well-optimised website and targeted SEO strategies make sure your insurance company is visible to potential clients when they search for policies, which drives more website traffic, stronger lead generation, and ultimately more conversions.
The timeline to see results from SEO for insurance companies depends on factors like the company’s current online presence, how competitive the insurance market is, and how effective the implemented SEO strategies are.
Generally, you’ll see initial improvements in rankings and website traffic within a few months of consistent SEO work. Achieving substantial, sustainable results, though, can take several months to a year of ongoing optimisation and refinement.
At Kia Ora Digital, we understand the specific challenges and opportunities insurance companies face in the market. Our team builds tailored SEO strategies designed to align with the particular insurance products and services you offer, so you get maximum visibility and reach among potential customers.
With a data-driven approach, transparent communication, and a focus on delivering measurable results, we help insurance companies build a strong online presence, attract targeted leads, and achieve long-term growth and success in a competitive insurance landscape.
Partner with us today and take your insurance business to new heights in the digital era.
Not on personal lines price. Brokers win on commercial lines, non-standard risks and claims advocacy, all of which the comparison sites handle badly or not at all.
Commercial, in most cases. Premiums and retention are far higher, the searches are more specific, and the comparison sites are weakest exactly where broker advice is worth most.
Coverage plus town terms usually move in 4 to 6 months. Broader insurance terms take 9 to 18, because the comparison sites and national insurers dominate those results.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your clients make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy Call
