Winner. Best Use of AI in Search, 2026 APAC Search Awards.
Recognised for AI-first SEO and Answer Engine Optimisation work that puts brands in front of customers wherever they search.
Your free Growth Plan shows where you rank in Google and ChatGPT, and how to win more bookings.
Travellers researching where to stay start with a search. They compare properties, read reviews and check rates across several sites before booking, and increasingly they ask an AI assistant to narrow it down first.
Hotel search is distribution-heavy. Booking.com and Expedia dominate paid placement and bid on your own brand name, which makes organic and AI visibility the only route to bookings that do not carry a commission.
Our SEO and AI search work is judged on revenue. That means better qualified traffic, a stronger presence in the AI answers buyers now read first, and a pipeline you can plan around.
Our team has delivered thousands of campaigns across dozens of sectors, from single-town service businesses to national retailers. You work with people who have already solved the problem in front of you.
Every campaign is built around KPIs agreed with you up front, so there is never any doubt about what we are chasing or whether it is working. Say Kia Ora and we will map a strategy around your business, your margins and your capacity.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your guests make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy CallDiscovery has grown more complex. AI trip planners now assemble itineraries and name specific properties, and the hotels being named are those with detailed, well-structured content about location, amenities and the experience.
The commercial stakes are simple. Every direct booking saves 15 to 25 percent in commission, so shifting even a small share of volume from OTA to direct changes the economics of the property.
We build organic and AI visibility for hotels with a service designed around direct bookings:
Every recommendation points toward direct bookings. We help your property capture demand that would otherwise arrive with a commission attached.
Our local SEO and AI search work helps hotels become the property travellers find first when researching your destination.
We focus on commercial outcomes: more direct enquiries, more direct bookings and less OTA dependence, backed by experience in competitive UK hospitality markets. Ready to grow? Say Kia Ora.
Something still unanswered? Or would you like a hand putting this into practice?
SEO for hotels is highly competitive, but with the right online strategy, you can set your hotel apart from the field and attract more guests than ever. Our team will show you how.
The timeline for SEO results varies with several factors, such as how competitive your keywords are, the current state of your website, and how thoroughly the SEO strategies are implemented. As a rule, it takes several months to start seeing noticeable gains in organic rankings and traffic.
While you can handle some basic SEO tasks yourself, hiring a professional agency like Kia Ora Digital gives you the expertise and experience needed to execute a comprehensive hotel SEO strategy.
Our expert team can help you navigate the complexities of search algorithms, conduct thorough keyword research, optimise your website’s technical aspects, create high-quality content, and put effective link building strategies in place.
A successful hotel SEO strategy combines keyword research and optimisation, on-page optimisation, technical SEO, content creation and optimisation, local SEO, and link building. Each component plays a vital role in improving your website’s visibility and attracting targeted traffic.
Local SEO is especially important for hotels because it helps them reach potential guests in specific geographic locations. By optimising your website for local keywords and listings, you can boost your visibility in local search results, attract more nearby guests, and improve your chances of appearing in Google’s Local Pack.
By owning your own brand name and your destination content. Booking.com bids on your property name, so a strong organic result plus a clear best-rate message on your own site is what recovers that booking.
Considerably, and it is where AI trip planners find you. Guides to the area, seasons and getting around bring travellers months before they book, and get your property named in itinerary answers.
Contractually often yes, but parity clauses generally do not cover value adds. Free breakfast, room upgrades or flexible cancellation on direct bookings achieve the same shift without breaching the agreement.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your guests make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy Call
