Winner. Best Use of AI in Search, 2026 APAC Search Awards.
Recognised for AI-first SEO and Answer Engine Optimisation work that puts brands in front of customers wherever they search.
Your free Growth Plan shows where you rank in Google and ChatGPT, and how to win more donors.
Donors rarely search a charity by name. They search a cause, a place and a way to help, then give to whichever organisation answers that search credibly.
Charity search has two audiences with opposite intents: donors looking to give, and beneficiaries looking for support. Pages trying to serve both at once serve neither well.
Our SEO and AI search work is judged on revenue. That means better qualified traffic, a stronger presence in the AI answers buyers now read first, and a pipeline you can plan around.
Our team has delivered thousands of campaigns across dozens of sectors, from single-town service businesses to national retailers. You work with people who have already solved the problem in front of you.
Every campaign is built around KPIs agreed with you up front, so there is never any doubt about what we are chasing or whether it is working. Say Kia Ora and we will map a strategy around your business, your margins and your capacity.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your supporters make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy CallAI assistants now answer questions about which charities work on a given issue and how to check whether one is registered. Being cited requires transparent, well-structured content about programmes and outcomes.
Trust decides giving. Charity Commission registration, published accounts and clear statements of where money goes are what donors check, and Gift Aid eligibility is worth stating prominently since it adds 25 percent at no cost to the donor.
At Kia Ora, we build search and AI visibility for charities across:
The Google Ad Grant gives eligible charities up to 10,000 dollars a month in search advertising, and it performs far better when the landing pages behind it already earn organic rankings.
Our SEO and AI search programmes help charities reach donors and beneficiaries across the communities they serve.
We measure donations, volunteer signups and programme reach, backed by experience in competitive UK charity markets. Ready to grow? Say Kia Ora.
Something still unanswered? Or would you like a hand putting this into practice?
Like any other organisation, charities can gain a great deal from SEO. As more people turn to online platforms for information, a strong online presence becomes essential for charities.
SEO improves your website’s visibility, making it easier for prospective donors, volunteers, and beneficiaries to find you. It also tends to deliver some of the best conversion rates many charities see.
SEO matters for nonprofits because it grows online visibility and brings more awareness to your cause. It supports donor acquisition by putting you in front of people during their research.
It is also a cost-effective marketing strategy, drawing organic traffic without ongoing ad costs. On top of that, SEO tools reveal how donors behave, helping you tailor your content more effectively.
Most donor research starts with a cause rather than a charity name. Pages built around the cause, the area you serve and exactly where donations go are what surface in those searches and in AI answers, well before your homepage does.
Generally yes. Search reaches people already looking for a cause like yours, and the Google Ad Grant funds paid coverage alongside it. Cost per donor tends to compare well against events and direct mail, and it keeps working between campaigns.
The grant gives eligible charities up to 10,000 dollars a month in search ads, but requires a 5 percent click-through rate to stay active. Pages already earning organic traffic hit that threshold far more easily.
Yes. Gift Aid adds 25 percent to a donation at no cost to the donor, many donors do not realise they qualify, and explaining it clearly measurably increases both conversion and average gift.
Yes, completely. A donor wants impact and transparency; a beneficiary wants eligibility and how to apply. One page trying to do both confuses search engines and converts neither audience.
Free Growth Plan
See exactly how you rank in Google and ChatGPT for the searches your supporters make, plus the roadmap to more enquiries and revenue.
Tell us where to send it. No lock-in contracts, no obligation.
Your FREE Growth Plan is underway. Keep an eye on your inbox.
Book a Free Strategy Call
