+318%
organic revenue
Sheila The Label · swimwear · 9 months
25 checks to run before 13 November, so your account is ready for the busiest week of the year. Written by two former Google Ads strategists.
Takes 30 seconds. Instant access, nothing to download.
Real brands we have grown with SEO and AI Search, across ecommerce, lead generation and local.
We have audited over 100 of the largest Google Ads accounts in Australia, and every November the same three things go wrong. Each one takes about ten minutes to fix, if you catch it in time.
Smart Bidding keeps spending against numbers that are not real. By the time anyone notices, the sale is over and every bid decision behind it was made on bad data.
Shopping and Performance Max read your prices from the feed. If the sale price is not in there, your ads run at full price while a competitor shows a strikethrough right next to you.
Smart Bidding cannot react fast enough to a four-day sale. Most accounts either run dry at midday on Black Friday or cut their targets and give away the margin.
Results
Real accounts, real numbers, all verified in the client's own analytics. These are organic search results. Ask us for the paid ones on the call.
+318%
organic revenue
Sheila The Label · swimwear · 9 months
+151%
organic revenue
Springrates · auto parts · year on year
+126%
organic revenue
byfreer · womenswear · 10 months
+106%
organic revenue
Reboot-It · refurbished tech · year on year
Free Black Friday Checklist
25 checks to run before 13 November, so nothing breaks in the week that pays for your year.
Enter your details and it opens on the next page.
Jackson Sharp and Jackson Wallace run Google Ads at Kia Ora Digital. Both worked at Google. Between them they have audited over 100 of the largest Google Ads accounts in Australia, and this is the checklist they run on client accounts every November before the sale starts.
Tracking, budgets and bidding, feed and Merchant Center, ads and assets, audiences and brand protection. Every check tells you the one thing to look at, where to find it and what good looks like. Nothing here needs an agency to action.
Black Friday is 27 November and Cyber Monday is 30 November, but 13 November is the deadline that matters. Anything you change after that is too late for Google's bidding to learn from before the sale. Budgets have to step up gradually, seasonality adjustments have to be set, promotions need approval and new ads go through review. Do it in the second week of November and the account walks into the biggest week of the year ready.
Our Process
Four areas, 25 checks. In the order we run them on client accounts, because the later ones only matter if the earlier ones are right.
Test order, primary conversion, every-conversion counting and Enhanced Conversions, so Smart Bidding is learning from real numbers in your biggest week.
Step budgets up from the week before, set a seasonality adjustment for the sale dates, and leave your targets alone once it starts.
Sale price and effective dates on every discounted product, promotions submitted early for approval, and diagnostics clear before the sale.
Promotion assets and BFCM headlines loaded early so they clear review, Customer Match uploaded, and enough brand budget to cover the spike in your own name.
“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”
“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”
“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”
“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”
“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”
“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”
“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”
“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”
“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”
No theory and no fluff. 25 things to check, in the order we check them.
Grab the checklist, run it before 13 November, and go into the busiest week of the year knowing the account is right. It is free, it takes about an hour, and there is nothing to download.
Black Friday is the most expensive week of the year to get wrong. Budgets are up, competition is up, and a mistake that costs you a little in March costs you a lot in November.
None of these checks are clever. They are the ones that get missed because everyone is busy, and they are the ones we find in nearly every account we audit.
We don’t chase awards, we chase results that earn them. Your business deserves a search partner the industry has already vouched for.
These awards aren’t vanity metrics. They’re proof of a different way to do SEO. While others chase clicks, we forecast revenue. While others run SEO and paid in silos, we blend them into one system built for profit. The awards are nice. The compounding revenue is nicer.
Still got unanswered questions?
Or still wondering if AI search is right for your business?
Yes. There is no payment step and nothing to download. Enter your details and the checklist opens on the next page. We will also send you the occasional Google Ads email, and you can unsubscribe from that in one click.
Ecommerce brands running Google Ads, either in-house or with an agency. If you have Shopping or Performance Max campaigns and a Merchant Center feed, every check applies to you. If you only run Search, about two thirds of it does.
About an hour in the account if nothing is broken. Longer if you find something, which is rather the point of running it two weeks out instead of on the morning of the sale.
Black Friday is 27 November. Google's Smart Bidding needs time to learn from any change you make, promotions need approval in Merchant Center, and new ad copy goes through review. Two weeks out is the last point where a change still helps rather than hurts.
No. The checklist is something you run yourself. We never ask for access unless you separately ask us to look at the account with you.
Jackson Sharp and Jackson Wallace, the Google Ads team at Kia Ora Digital. Both are former Google Ads strategists, and between them they have audited over 100 of the largest Google Ads accounts in Australia. This is the list they run on client accounts every November.
Free Black Friday Checklist
25 checks to run before 13 November, so nothing breaks in the week that pays for your year.
Enter your details and it opens on the next page.