IT buyers typically search for a specific solution, such as managed support or a particular service, combined with a local provider. Corp IT's site did not have pages built around these individual services, so it was competing with generic content against providers with more targeted pages. That made it harder to be found for the exact IT support searches its buyers were making.
We built a dedicated page for each managed IT service Corp IT offers, replacing generic descriptions with content matched to specific buyer searches.
Keyword targeting combined IT support terms with location, reflecting how buyers actually search when they want a nearby, reliable provider.
Location pages were built to help Corp IT compete for searches from businesses looking for managed IT support in their specific area.
IT buyers search by service and location together, so pages should too
Per-service pages outperform generic managed IT service descriptions
Final word
For managed IT providers, buyers search for a specific solution near them, not a general service. Corp IT's results show that building pages around each service and location combination turns that intent into a steady flow of qualified leads.
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