Kia Ora Digital
AI Search
SEO
Paid Search
Case Studies
Resources
AboutContact
Book Free Strategy Call
Skip to content
  • SEO
    • E-Commerce SEO
    • SEO Audits
    • SEO Migrations
    • Revenue Forecasting
    • Local SEO
    • National SEO
    • International SEO
    • Enterprise SEO
    • SEO Penalty Recovery
    • KPI Strategies
    • Shopify SEO
    • BigCommerce SEO
    • Webflow SEO
    • WordPress SEO
    • Squarespace SEO
    • Albany
    • Auckland
    • Christchurch
    • Devonport
    • Dunedin
    • Hamilton
    • Hastings
    • New Plymouth
    • Newmarket
    • Palmerston North
    • Queenstown
    • Tauranga
    • Upper Hutt
    • Wellington
  • AI Search
  • Blended Search
  • Case Studies
  • Blog
  • About
Book Free Strategy Call
SEO
  • Services
  • Platforms
  • Locations
  • Paid Search
  • Case Studies
  • Blog
  • About
Free SEO Growth Strategy
Facebook Linkedin Instagram
E-Commerce SEO

Search That Sends You Buyers Daily

A store that ranks well earns customers around the clock without paying for every click. We build that position, and commit to targets you sign off before work begins.

Claim Your FREE Growth Plan
★★★★★5.0 on Google 300+ Businesses Grown
300+Clients
4+Years
5+Global Awards

Get Your Free Growth Plan

See where you rank and get your custom roadmap. No obligation.

100% free, no strings attached.

300+Clients
4+Years
5+Global Awards

Ecommerce Case Studies

Real ecommerce brands we have grown with SEO and AI Search, from Shopify stores to national retailers.

Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
99 Bikes
25%Organic Clicks
29%Organic Revenue
Bondi Vet
335%Organic Traffic
120%Organic Revenue
The Collagen Co
54%Increase in organic traffic
107%Organic revenue increase
Creatures of Leisure
126%Organic Traffic
64%Organic Revenue
Threads
59%Organic Traffic
113%Organic Revenue
Happy Way
30%Organic Traffic
39%Organic Revenue
Cherrie Baby
+106%Organic Traffic Growth
100%Top 3 Search Coverage
99 Bikes
25%Organic Clicks
29%Organic Revenue
Bondi Vet
335%Organic Traffic
120%Organic Revenue
The Collagen Co
54%Increase in organic traffic
107%Organic revenue increase
Creatures of Leisure
126%Organic Traffic
64%Organic Revenue
Threads
59%Organic Traffic
113%Organic Revenue
Happy Way
30%Organic Traffic
39%Organic Revenue
View All Ecommerce Case Studies ↗

Ecommerce SEO for Every Leading Platform

We concentrate on online stores, so we understand what holds them back. Our technical team works across every ecommerce platform, from Shopify, Magento, BigCommerce, WordPress and Shopline right through to custom-built systems, and the work covers keyword research, on-page optimisation, technical improvements, Google Merchant Center, content, link building and visibility in AI search. If your platform has become the obstacle, we handle the migration and keep your rankings intact.

Claim Your FREE Growth Plan

Sales, Measured Properly

Better-qualified visits, a higher share of them converting, and more revenue to show for it. Our Shopify SEO services are a good place to start.

People Who Know Retail Search

The team behind your account has delivered hundreds of campaigns for online retailers in almost every category, and the developers alongside them have worked inside stores of every kind, including custom platforms built years ago by someone long gone.

Accountable From Day One

We agree the KPIs before starting and report on them each month. Say Kia Ora and we will put a plan together for your store.

Free Growth Plan

Claim your FREE Ecommerce Growth Plan

See exactly how your store ranks in Google and ChatGPT, plus the roadmap to grow traffic, orders and revenue from both.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

Get your Growth Plan

Tell us where to send it. No lock-in contracts, no obligation.

100% free, no strings attached.

or
Book a Free Strategy Call

You're in! 🎉

Your FREE Growth Plan is underway. Keep an eye on your inbox.

Book a Free Strategy Call
Our SEO Services

Turning Search Into Steady Sales

SEO GROWTH
Why Search Beats Paying Per Click

Ads disappear the moment spending stops. A strong organic position keeps delivering. A category page sitting near the top brings shoppers in continuously, and its cost per visit keeps falling the longer it stays there.

That works especially well for retail, since product searches carry the strongest buying intent anywhere online. Someone searching a model name is far closer to a purchase than someone who saw an advert.

SEO GROWTH
The Whole Programme

No single tactic ranks a store on its own. It takes research to locate the demand, category and product pages built to answer it, technical work so a big catalogue can be crawled and indexed, a healthy Google Merchant Center feed so your products turn up in Shopping, and content and links to earn the standing that keeps those pages in place. That same depth is what gets a store mentioned when a shopper asks an AI assistant what to buy.

Plenty of stores have two or three of these covered and the others ignored, which is normally where growth stalls. We handle the lot.

Our Process

The Way We Run an Account

Every account follows the same route. We review where you sit and where the room to grow is, agree the KPIs, then move through research, on-page work, technical fixes, Merchant Center, content, link building and AI search. Each month you receive a report covering what shifted and what it delivered.

Our Process

From Audit to Revenue in Four Steps

Every ecommerce campaign runs the same proven play. You always know what we are doing and why.

  1. 01

    Audit & Growth Plan

    We audit your store's SEO and AI Search visibility and map the biggest revenue opportunities.

  2. 02

    Strategy

    You get a custom roadmap prioritized by impact, from quick wins to compounding growth plays.

  3. 03

    Execute

    Our team ships the work: technical fixes, content, links and conversion focused improvements.

  4. 04

    Grow & Report

    You see rankings, traffic and revenue tracked against your KPIs in plain English reporting.

Recommended by category leaders
★★★★★

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

NCNicky CraneFounder, Thread Collective
★★★★★

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

KAKrysten ArnoldMarketing Manager, Canningvale
★★★★★

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

CRCarlie ReesFounder, Just Shear
★★★★★

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

IWIzaak WoodleyCo-Founder, Collagen Co
★★★★★

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

KGKellie GoodwinMarketing Manager, Southern Discoveries
★★★★★

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

KRKaden RohrlachMarketing Manager, TWL
★★★★★

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

DCDylan ClarkSales Manager, LM Safety
★★★★★

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

RSRosie StanfordMarketing Manager, Synergy Hair Group
★★★★★

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

MCMichelle CarrFounder, Halo & Horns
★★★★★

“The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies helped us achieve a 22% increase in organic revenue.”

NCNicky CraneFounder, Thread Collective
★★★★★

“Partnering with the team at Kia Ora has been an absolute game-changer for our organic growth. In just last month’s data alone, our non-branded search revenue is up over 41%. They execute a highly tailored strategy that delivers measurable revenue growth.”

KAKrysten ArnoldMarketing Manager, Canningvale
★★★★★

“So happy with our results. Our organic web visitors more than doubled in 5 months, with sales coming through pages we run no paid advertising on. Always great to chat to Dan and Ben for extra inspiration.”

CRCarlie ReesFounder, Just Shear
★★★★★

“They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results.”

IWIzaak WoodleyCo-Founder, Collagen Co
★★★★★

“Kia Ora Digital have been our SEO partner and the results have genuinely exceeded our expectations. From the start they took the time to understand our business and our products, then built a clear, considered strategy to match.”

KGKellie GoodwinMarketing Manager, Southern Discoveries
★★★★★

“From the outset, they took the time to understand our brand, our audience, and our growth goals. Their approach is data-led, transparent, and performance-driven.”

KRKaden RohrlachMarketing Manager, TWL
★★★★★

“Dan and Ben helped with our small OSH consultants business here in New Zealand and the sales just keep coming! Well done and I will recommend them to other businesses looking to grow.”

DCDylan ClarkSales Manager, LM Safety
★★★★★

“Partnering with Kia Ora Digital has been one of the best decisions we’ve made for our business.”

RSRosie StanfordMarketing Manager, Synergy Hair Group
★★★★★

“Only 3 months in and they have already exceeded our expectations. Dan knows his stuff. We only wish we had chosen Kia Ora earlier instead of some of the other cowboys in the industry.”

MCMichelle CarrFounder, Halo & Horns
Frame-2072
Frame-2325370
Frame-208271
Frame-2085373
Group-143824
Frame-2053721
Frame-7325370
Frame-20873253
Frame-20873253732
Group-1437253824

About Kia Ora Digital

Kia Ora Digital is a digital marketing agency specialising in ecommerce SEO. We help online retailers get in front of more shoppers, build the traffic coming from search, and convert more of it into sales.

Why Work With Us?

Online stores come with difficulties that other websites never face, and we plan around them. Every strategy fits your catalogue, your competition and the outcome you are aiming for.

Each account brings together SEO specialists, content strategists, developers and analysts, which is how the full programme gets delivered without loose ends.

Work is anchored to the commercial goals you set and the customers you want, so gains appear where the business feels them.

Learn more
E-Commerce Experts

We Partner with Shopify & BigCommerce

We partner with the major ecommerce platforms, giving us access most New Zealand agencies simply do not have.

View our Partners Directory

Frequently Asked Questions

Still have questions, or unsure whether ecommerce SEO is right for your store?

Chat with us
What is ecommerce SEO, in plain terms?

Ecommerce SEO is everything involved in getting an online store to show up when people search for what it sells. Handled well, search becomes a channel that keeps producing buyers.

Orders and revenue are how we judge it.

What does working with an ecommerce SEO agency look like?

An ecommerce SEO agency helps online retailers grow the sales coming through search. The starting point is a review: where the store ranks now, what competitors are taking, and what is limiting your pages.

The agency then delivers a plan covering keyword research, on-page optimisation, technical work, content and link building, and reports back on the outcome.

Can SEO really grow an online store?

It can, and retailers usually see more from it than other businesses do. Product and category pages reach shoppers who already know what they are after, so that traffic converts better than most. Improving those pages, along with the structure beneath them, raises rankings, visits and sales at the same time.

Which platform should my store be on for SEO?

Any of the main ones, and the unusual ones too. Shopify, Shopline, BigCommerce, WordPress, Squarespace and Magento (Adobe Commerce) can all rank well, and the setup matters far more than the badge on the platform. Custom-built stores are where having experienced developers on the team counts, because nothing can be solved by installing an app. Where a platform has genuinely become a ceiling, we take care of the migration.

What is included when we work together?

Our ecommerce SEO services cover the full programme, from technical work and content through to Google Merchant Center and AI search, scoped to your catalogue and what you are trying to achieve.

These include:

  • Keyword research: Our team digs into search trends to identify the exact keywords your potential customers type into Google when they are looking for your products or services.
  • On-page optimisation: This covers everything from your site’s URL structure to meta descriptions and title tags, so search engines can crawl, index, and rank your site effectively.
  • Technical SEO: We improve the overall user experience by tuning your website’s page speed, schema markup, and mobile responsiveness.
  • Content marketing and optimisation: Our experienced writers create high-quality, engaging content that is built to rank well in Google’s search results and to connect with your audience.
  • Link building: We strengthen your website’s domain authority by earning high-quality backlinks from a range of authoritative sources.
  • Local SEO: We put your business on the map with our local SEO services in New Zealand by building local citations, optimising your Google Business Profile (formerly Google My Business) listing, and marketing your business to nearby customers.
  • Ongoing performance monitoring: As we go, we keep monitoring your website’s performance to make sure your SEO is working, and we make data-driven adjustments to keep the gains coming.

The work can also include competitor analysis, conversion rate optimisation, product feed management, and anything else your store calls for.

Ask us about ecommerce SEO for your store and we will show you where the opportunity is.

What does ecommerce SEO cost?

Pricing is open, and the scope is written down and agreed before we start.

What it costs comes down to the size of your catalogue, how hard your category is, and the technical state of the site. It sits anywhere from a few hundred dollars a month to several thousand. The scope and the monthly figure are agreed before you commit.

When will results start showing?

SEO is a continuous process. Technical work can produce a change within weeks. Content and authority take longer, normally three to six months before contested terms move.

Staying with it is what pays. The stores that get ahead are the ones still working at it a year or two on.

What about AI search and ChatGPT?

More and more product research starts inside an AI assistant, and each answer cites only a small number of sources. Getting your store into that group is now a discipline of its own.

It shares a great deal with SEO without being identical. Assistants prefer pages that answer the question completely, carry clean product information, and are supported by mentions elsewhere online. We build for that alongside the rankings.

Our AI search page goes into more detail.

What does the work look like in practice?

We take a complete approach to ecommerce SEO, improving every part of your online store. Our services include:

  • Keyword research: We run extensive keyword research to find relevant, high-converting keywords tailored to your niche. By optimising your content for those keywords, you attract customers who are actively searching for what you offer.
  • On-page optimisation: We optimise on-page elements such as title tags, meta descriptions, header tags, and URL structure, so your website is set up for the best SEO performance.
  • Technical SEO: To improve the overall user experience and search performance of your website, we analyse and improve elements like load speed, mobile friendliness, and schema markup.
  • Content creation: We produce high-quality content built to attract customers and catch the eye of search engines. We also optimise your product descriptions, category pages, and blog content so they are both user-friendly and search engine-friendly.
  • Link-building: A solid link-building campaign is essential to any SEO strategy. Our team strengthens your site’s domain authority by earning high-quality backlinks from authoritative sources.
  • Performance monitoring: We keep monitoring your website’s performance and provide regular reports so you can track progress, and we make data-driven adjustments to your SEO strategy as needed.

For growth you can actually measure, talk to our team about your store.

Why does keyword research come first?

Keyword research sits underneath everything else, and on a large catalogue it needs to be done at scale.

By working out exactly which terms your customers use, you can:

  • Improve Search Rankings: Higher rankings can lead to more organic traffic.
  • Boost Conversions: Customers who find your site through targeted keywords are more likely to buy.
  • Understand Customer Behaviour: Keyword research shows you what your target audience is looking for.
  • Analyse Your Competitors: Studying which keywords your competitors target helps shape your own SEO strategy and surface new growth opportunities.

Laying that demand over your category structure tells you which pages to build, which to combine, and which were never earning their place.

Which ecommerce SEO strategies do you use?

We rely on a range of ecommerce SEO strategies to lift visibility, traffic and sales.

Here are some of the key Ecommerce SEO strategies we rely on:

  • Optimising Product Pages: We create unique, high-quality content for each product page, weaving in targeted keywords to improve your search rankings and encourage customers to buy.
  • Improving Website Performance: Website speed and performance directly affect user experience and search rankings. Our experienced SEO specialists work to speed up page load times, ensure mobile-friendliness, and improve overall website performance.
  • Structured Data Markup: By adding structured data markup (with extra information like product ratings and price), your content can appear as rich snippets in search results, creating more chances to bring in extra customers.
  • Image Optimisation: We optimise your product images to improve your site’s load time and give you a chance to rank in image search.
  • Quality Backlink Building: Earning high-quality backlinks from reputable sites helps boost your site’s authority and search rankings.
  • Content Marketing: By creating high-quality content, blog posts, and how-to guides related to your products, we strengthen brand awareness and drive traffic to your online store.

Which ones apply to your store comes out of the audit.

Is ecommerce SEO different from standard SEO?

The fundamentals are the same. Scale is what sets it apart: thousands of nearly identical product pages, filters that multiply URLs, variants, stock that changes constantly, and a feed that has to stay in step with the site. Most of ecommerce SEO is handling that volume cleanly.

  • Size: Ecommerce websites tend to be much larger and more dynamic in scale because of their high number of product pages. Those pages are constantly updated as new products are added and old ones are removed.
    As a result, they call for more customised strategies so each product page is effectively optimised for search engines.
  • Products: Ecommerce SEO centres on optimising product descriptions. Where traditional websites might focus more on service pages, Ecommerce sites need to optimise collection and product pages to attract more customers.
  • User reviews are a huge part of Ecommerce SEO because they provide social proof. Encouraging customers to leave reviews can meaningfully lift your product pages in the eyes of Google.
  • Platform Integration: Ecommerce SEO involves integrating with various shopping platforms and marketplaces. This drives more traffic and sales by increasing product visibility across multiple online channels.

At Kia Ora Digital we specialise in ecommerce SEO, and have built strategies for stores on Shopify, Shopline, BigCommerce, WordPress, Squarespace and Magento.

Do you handle Google Merchant Center?

We do. That covers setting the product feed up, keeping it healthy, clearing the disapprovals that quietly drop products out of Shopping, and making sure the feed and your product pages agree.

  • Easy to Navigate: A user-friendly site structure means customers can find what they want with ease. That positive experience can reduce bounce rates, increase time on site, and improve conversion rates, all of which help your SEO.
  • Website Load Time: Fast-loading sites give a better user experience and are favoured by search engines. If a page takes too long to load, customers get frustrated and bounce to another site, which hurts your SEO.
  • Mobile Friendly: Most customers search on their phones, so it is essential that your online store is mobile-friendly.
  • Clear Product Information: Customers are far more likely to buy when they have accurate, detailed product information and quality images.

Free listings put products in front of people right when they are ready to buy, and a neglected feed is one of the most common reasons a store never appears there at all.

What do I get from hiring a specialist agency?

Partnering with an expert Ecommerce SEO agency like ours brings all kinds of benefits to your business. Here are just a few you can expect:

  • Experience: We specialise in building effective SEO strategies for Ecommerce websites. We handle the technical side so you can keep doing what you do best: running your business.
  • Powerful SEO Strategies: Based on your specific business needs and goals, we tailor a custom SEO strategy designed to get results.
  • In-depth Keyword Research: Our expert team helps you identify the most valuable keywords for your business to attract more customers and improve your search rankings.
  • Performance Monitoring: Using advanced data insights and analytics, we monitor your website’s performance and make the adjustments it needs.
  • Ongoing Support: We do not stop there. We provide ongoing support to keep your website ahead of the latest trends and changes.

If you want to know what organic search could be worth to your store, ask us for a growth plan.

Related Services

Shopify SEOShopify PlusBigCommerce SEOWooCommerce SEOMagento SEOSEO AuditsLink Building

Industries We’ve Worked With

See all
Fashion & Apparel

We help fashion and apparel labels own the searches shoppers start with, season through to sale.

Health & Wellness

Supplements, wellness and health brands rely on us for organic traffic that actually converts.

Beauty & Skincare

From skincare to salon brands, we get beauty products in front of buyers already searching.

Startups

Launching something new? We build the search foundations that turn early traction into steady growth.

Travel & Tourism

Tour operators and travel brands use our SEO to fill bookings from travellers planning months ahead.

Free Growth Plan

Claim your FREE Ecommerce Growth Plan

See exactly how your store ranks in Google and ChatGPT, plus the roadmap to grow traffic, orders and revenue from both.

  • In-depth SEO + AI Search audit
  • Competitor & prompt-visibility analysis
  • Your custom roadmap to traffic, leads and revenue
Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

Get your Growth Plan

Tell us where to send it. No lock-in contracts, no obligation.

100% free, no strings attached.

or
Book a Free Strategy Call

You're in! 🎉

Your FREE Growth Plan is underway. Keep an eye on your inbox.

Book a Free Strategy Call
  • Kia Ora Digital
  • Blended Search
  • Revenue Forecasting
  • AI / LLM Optimisation
  • Company
  • About
  • Blog
  • Contact
  • Partners
  • Partners
  • Industries
  • Case Studies
  • Capabilities
  • SEO
  • Local SEO
  • E-Commerce SEO
  • International SEO
  • Shopify SEO
  • SEO Migrations
  • White Label
  • Contacts
  • hello@kiaora.digital
  • Locations
Albany
Auckland
Christchurch
Devonport
Dunedin
Hamilton
Hastings
New Plymouth
Newmarket
Palmerston North
Queenstown
Tauranga
Upper Hutt
Wellington
Digital PR
Shopify Plus
Link Building
Shopline SEO
WooCommerce SEO
Magento SEO
KPI Strategies
White Label SEO
SEO Penalty Recovery
SEO Audits
National SEO
Local SEO
Enterprise SEO
International SEO
SEO Migrations
Squarespace SEO
WordPress SEO
Shopify SEO
BigCommerce SEO
Webflow SEO
E-Commerce SEO
Queenstown, NZ

7 Alpine Lakes Drive, Frankton, Queenstown

  • Queenstown, NZ
  • Melbourne, Australia
  • London, UK

Copyright © 2026 Kia Ora Digital NZ

  • Privacy Policy
  • Services
  • E-Commerce SEO
  • SEO Audits
  • SEO Migrations
  • Revenue Forecasting
  • LLM Optimisation
  • Local SEO
  • National SEO
  • International SEO
  • Enterprise SEO
  • SEO Penalty Recovery
  • KPI Strategies
  • Platforms
  • Shopify SEO
  • BigCommerce SEO
  • Magento SEO
  • Woocommerce SEO
  • Webflow SEO
  • Wordpress SEO
  • Squarespace SEO
  • Shopline SEO
  • Locations