E-E-A-T Content Checker
How well is your content performing online? Is it resonating with readers, or is it contributing to your website’s bounce rates? It’s important to check content for SEO to make sure you attract the right traffic and boost your search ranking online. That’s where our EEAT Checker comes in. This FREE tool measures your content’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) to determine your SEO content score, which affects how well your content is ranking.
Perform Your Own Content Audit
Why You Need an SEO Content Audit 
Using our content score checker ensures that your content marketing audit remains aligned with Google’s standards, improving your visibility in search engine results pages (SERPs).
Our EEAT Checker helps you improve your SEO content score by highlighting specific areas that require attention. A high article SEO score indicates that your content is well-researched, credible, authoritative, and provides genuine value. This signals to Google that your website is a trusted source of information, improving your visibility and rankings.
How Our Content Marketing Audit Works 
Our SEO content audit tool helps you evaluate the quality of your website content. By using this comprehensive content audit tool, you can measure how effectively your pages meet Google’s guidelines and identify areas needing improvement. It provides a thorough analysis of your website’s content, breaking down scores into specific factors.
Simply copy and paste your content into our SEO content quality checker, and it will provide you with a detailed report, helping you understand exactly where your content excels or falls short. From there, you can make improvements to make sure your content performs well in Google’s search pages.
The Importance of EEAT
Google’s EEAT factors – Experience, Expertise, Authoritativeness, and Trustworthiness – are central to how websites rank in search results. They ensure that content is reliable, accurate, and valuable to users.
Ignoring EEAT principles can lead to decreased visibility, lower traffic, and poor user engagement. Websites that consistently achieve high EEAT scores enjoy improved SEO performance, higher conversion rates, and greater authority in their field.
For content marketers, publishers, and business owners, understanding EEAT principles is essential. EEAT is particularly critical for websites that offer advice, financial information, health-related content, or e-commerce sites, as Google heavily scrutinises these industries for accuracy and reliability.
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Your Website Content Audit Checklist
- Is the main content positioned prominently on the page?
- Could placement impact user engagement and perceived trustworthiness?
Optimising content placement increases engagement, enhances user experience, and improves your website’s EEAT score. Websites with clear, accessible information generally perform better, demonstrating trustworthiness and expertise more effectively.
Proper keyword usage in headings boosts SEO performance. Our tool checks whether:
- Do the H1, H2, and H3 headings contain relevant target keywords?
- Are the headings logically structured for both SEO and readability?
- Is keyword usage natural, avoiding over-optimization or stuffing?
- Are there sufficient keyword variations used without forcing repetition?
- Does the heading hierarchy help break down content meaningfully?
Improving heading optimisation ensures your content meets both user and search engine expectations. Our EEAT checker highlights areas where your content scoring might be falling short due to improper keyword use or unnatural integration.
Our EEAT checker assesses your website comprehensively for its Experience, Expertise, Authoritativeness, and Trustworthiness. Each factor is carefully evaluated, providing detailed scoring from 0 to 10, helping you understand precisely where improvements are required.
The comprehensive EEAT analysis provided by our checker highlights clear strengths and identifies precise areas needing attention, allowing targeted and actionable content improvements.
Experience (0-10)
- Does the content demonstrate first-hand experience or practical knowledge?
- Are there personal insights, case studies, or real-world examples?
Experience evaluates whether your content demonstrates direct, real-world interaction or first-hand knowledge of the topic. It measures the authenticity of your content by identifying practical examples, relatable scenarios, and genuine user experiences.
Our checker analyses if your site includes detailed case studies that clearly show practical application. We also examine whether content features first-person narratives or explicit demonstrations of usage that enhance credibility. Including genuine user-generated content, such as testimonials and reviews, further boosts your experience score.
Expertise (0-10)
- Is the author a recognised expert in the field?
- Does the content include credentials, qualifications, or professional insights?
- Are sources cited and verifiable?
Expertise assesses the depth of professional knowledge presented within your content. Our EEAT checker examines author credentials and clear authorship details, verifying the qualifications and authority of content creators.
Professional insights or commentary provided within your content, alongside accurately cited sources, are key elements evaluated under expertise. The checker also identifies whether your content references reputable sources, verified facts, and established industry standards, enhancing the professional credibility and authoritative depth of your content.
Authoritativeness (0-10)
- Is the website recognised as an authority in its niche?
- Are there external references, authoritative backlinks, or citations?
- Does the content establish industry thought leadership?
Authoritativeness measures your website’s perceived authority within your specific industry or niche. Our EEAT checker evaluates the quality of external citations and backlinks from authoritative and reputable sites.
Visibility in industry-leading publications, recognition by authoritative industry bodies, and references from credible websites further increase your authoritativeness score. Demonstrating consistent thought leadership through original insights, white papers, industry reports, or contributions to renowned platforms can significantly elevate your website’s authoritativeness rating.
Trustworthiness (0-10)
- Is the information accurate, well-researched, and fact-checked?
- Does the site have clear authorship, contact details, and transparency?
- Are there trust signals such as HTTPS, privacy policies, reviews, or third-party verification?
Trustworthiness focuses on reliability, accuracy, and transparency of your content and overall website experience. Our tool checks the factual correctness and precision of the information presented.
Additionally, security features such as HTTPS encryption are assessed to ensure user safety and data protection. Sites demonstrating transparent editorial practices, corrections, and updates of outdated information further enhance trustworthiness.
Further insights provided by the EEAT checker include comprehensive evaluations of Content Depth & Clarity and Relevance to User Intent, each scored from 0 to 10.
These additional criteria ensure your content is optimised not only for search engine performance but also delivers real, tangible value to your audience.
Content Depth & Clarity (0-10)
- Does the content provide in-depth, well-structured, and engaging insights?
- Is it detailed and informative, or does it feel generic and lacking depth?
Content depth refers to how thoroughly a topic is covered and whether it offers valuable, detailed, and well-structured insights. Our EEAT checker analyses whether your content provides readers with genuinely informative and meaningful information, or if it falls short, feeling superficial or generic.
The checker evaluates the organisation of ideas, clarity of language, and readability. Content lacking depth can leave users unsatisfied and negatively affect your site’s ranking and reputation. Recommendations provided include enhancing existing content with more substantial, well-researched information and ensuring clarity through structured formatting and straightforward language.
Relevance to User Intent (0-10)
- Does the content align with the expectations and needs of users landing on the page?
- Is it structured to provide value based on the search intent of visitors?
Our EEAT checker highlights opportunities to better meet user expectations by suggesting adjustments, such as restructuring content to answer queries directly, clearly addressing common user questions, or refining messaging to reflect popular search terms accurately.
Enhancing relevance increases user satisfaction, reduces bounce rates, and improves your website’s ability to rank effectively for targeted keywords.
Our EEAT checker provides an overall EEAT score out of 70:
- Traditional EEAT (40 points)
- Additional Criteria (30 points)
This combined score gives you a clear understanding of your website’s strengths and areas needing improvement, allowing targeted enhancements to your overall content strategy.
Our EEAT checker provides targeted recommendations for improvement, including:
- Making content prominently visible rather than hidden
- Enhancing headings with natural keyword structures
- Adding credentials, case studies, or personal insights to boost expertise
- Increasing trust signals through transparent authorship, HTTPS, and external references
- Improving clarity and depth to deliver valuable content
- Aligning content closely with user intent and visitor needs
Implementing these improvements can significantly enhance your content marketing audit, driving better results from your website. Use our content audit template today to boost your results.
For more information about our SEO tools, reach out to us at Kia Ora Digital today.
Don’t just take our word for it
Common Questions
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These principles guide Google’s assessment of content quality, influencing how well pages rank in search results.
High EEAT scores indicate content is credible, authoritative, and valuable. EEAT helps Google determine if information is safe and reliable, particularly on topics that significantly impact users’ lives, like health or finance. Websites scoring highly in EEAT are more likely to achieve prominent search visibility, enhancing their reputation and helping to attract more targeted, engaged traffic.
An EEAT checker is a content audit tool designed to assess a website’s content based on Google’s EEAT guidelines. It provides a numerical score and detailed insights for improvement.
This tool identifies strengths, areas for enhancement, and specific actionable recommendations. Regular use of an EEAT checker ensures your content aligns with best practices, enhancing user trust and improving your website’s visibility, credibility, and overall performance in search engine rankings.
Conduct an SEO content audit quarterly to ensure your website continuously aligns with Google’s evolving guidelines. Regular audits help maintain high content standards and quickly address changes that may impact your site’s ranking.
Frequent checks also allow timely identification of potential issues, keeping your content relevant, credible, and authoritative. Quarterly audits are especially important for sites in industries with frequent content updates, such as health, finance, or technology, where accuracy and trustworthiness significantly affect user trust and overall website performance.
Yes, a website content audit can significantly improve your search ranking by clearly highlighting your content’s strengths and weaknesses concerning Google’s EEAT criteria.
By identifying specific areas for improvement, such as enhancing credibility, adding authoritative references, or demonstrating expertise more effectively, you can refine your content strategy. As you address these recommendations, your website will likely achieve higher rankings, improved visibility, better user engagement, and increased trust among your target audience.
Yes, our content audit checklist provides valuable insights for all website types, including blogs, e-commerce platforms, service businesses, and informational sites.
