Case study

Premade NZ

Our Own Brand Premade NZ is a fresh meals business we own and run. Meals are cooked in Invercargill and delivered across New Zealand on Shopify. We run all of its marketing ourselves.

6x

Monthly Clicks From Google

47%

Customers on a Weekly Subscription

TL;DR
  • Premade launched in April 2026 with no customers.
  • Monthly clicks from Google went up more than 6x from April to October.
  • Monthly search impressions went up more than 11x over the same period.
  • 47% of customers are on a weekly subscription.
  • We run SEO, AI search, Google Ads, Meta and email. No outside agency.

The Challenge

Premade started from zero. No customers, no rankings and no brand people knew.

Meals sell to the whole of New Zealand. Most of those towns had no reason to find us on Google.

The opportunity was clear:

Use Premade as our test case. Try each play on our own money first. Keep what works and roll it out to our clients.

The Strategy

01

Location Pages

Most online stores don't have location pages. We built one for each region on Premade. Each page has local content and FAQs. Those pages now bring in orders from towns where we don't run a single ad.

02

Product and Collection SEO

We wrote a title and meta description for each of the 26 meals. Each page targets the search a person makes when they want that meal delivered.

03

Every Channel, One Team

SEO, AI search, Google Ads, Meta and email are all run by our team. Each channel feeds the weekly subscription, which keeps customers coming back.

The results

  • Monthly clicks from Google went up more than 6x from April to October 2026.
  • Monthly search impressions went up more than 11x over the same period.
  • 47% of customers are on a weekly subscription.
  • The location pages bring in orders from towns with no ad spend.

Strategic Takeaways

Most agencies tell you what to do. We do it on our own money first. What works on Premade goes into the work we do for clients.

Final word

Premade is the proof we use on ourselves. It went from no customers in April to a weekly subscription business delivering across New Zealand. The location pages, the SEO and the paid channels you see here are the same ones we run for clients.

Want to know what this could look like for your brand? Let's talk.

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Best Use of AI in Search 2026 (APAC Search Awards), Best Use of Search — Health 2025 (APAC Search Awards), Best Global Start-Up Agency 2024 (Global Search Awards)

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