What you are missing out on if you don't have Google Analytics setup or tracking properly:
- Track number of sessions/purchases AND unique sessions/purchases
- Calculate accurate customer lifetime value (LTV)
- Dive deeper with acquisition reports — analyze campaign performance, referrals, etc.
- Segment by user type to evaluate your visitors (and potential ROI of retargeting them)
- Run conversion rate optimization (CRO) tests
- Analyse checkout funnel drop-offs
- Track which landing pages generate the most revenue
- Monitor your target keywords and optimise your store messaging accordingly
- Use custom segments to see the difference in revenue between search terms
