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Testimonials and reviews are a great way to build trust. Leveraging influencers whom people know and trust can have a big impact, in addition to regular customer reviews and badges for social proof.
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The 15-second rule will vary for different industries and products, but the basic formulae still apply.
Your customers need to be able to find the products they’re looking for easily, but you need to allow them to discover new products too. A well-thought-out search function is a MUST along with a smart category design to keep visitors on the website.
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Create a search bar that helps your customers find what they are looking for fast.
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Instead of just leaving your customers lost in the ether of the internet, get creative and guide them to other parts of your store with a custom 404 page.
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Make sure your checkout process is as simple as it can be. Adding different payment methods that your target market tends to use, is a great way to reduce abandoned carts.